What is Google Advertiser Verification?
Countless people use Google to find what they’re looking for online. Businesses can connect with these individuals using Google Ads. However, certain scammers attempt to deceive others by posing as other companies. A company could lose clients as a result and suffer reputational harm. Google encourages companies to verify their identities to avert this. This will help protect customers and businesses.
Google Ads implemented the advertiser verification procedure to improve openness and safeguard users in the Google advertising network. Its goal is to improve openness and confidence for both advertising and customers. There is more to completing the Google Ads advertising verification process early than simply completing some required documents. Ad accounts that Google has chosen for verification will be alerted beforehand by email and a unique notice on the account. There might be a deadline for the verification procedure if you must finish a verification program. Your account can be paused if the deadline passes without the verification being finished.
Why use Google Advertiser Verification?
Businesses should definitely verify Google Ads because it is very important for them to fairly promote their brands and protect their reputation. It helps Google distinguish between businesses that are legitimate and businesses that are fraudulent advertisers. The inclusion of disclosure on verified ads ensures potential customers know your brand is real and gives them quick access to more of your ads.
Next to their ads, verified advertisers can have special badges to make them stand out among competitors. Badges really could mean a big mean in ad performance — for better or for worse, with the possibility for their click-through rates to take off.
Premium features such as the business name asset are available to verified advertisers, letting you proudly include your business name above your ad. You can also customize your ads using a specific logo asset to distinguish them even further. Google also provides expedited support to verified advertisers, meaning your ad downtime will be less and you’ll lose less; all this coming in your search for a shortcut to success.
How does it work?
Google will email you or notify you in your Google Ads account if your account is selected for verification. You can also start the process yourself. Once verified, you can use your company logo and name in your ads.
1. Receive a Verification Request:
Some Google accounts will receive a special email and an in-app notification from Google. Here you can even start the process yourself, even if you never received a request.
2. Start the Verification Process:
In the email or the Google Ads notification, click the “Start verifying” button. Additionally, the “Billing” panel has the “Advertiser Verification” section.
3. Complete the Verification Form:
Fill out the form with details, such as:
- Customer ID
- Website address
- How you use Google Ads
- Owner’s name
- Company name and address
- Business model
- Target customers/audience
- Other relevant information
4. Wait for Verification:
The verification process may require a few days. You will get an email about the progress and outcome of your verification.
Remember that you will only have three opportunities to submit a verification request if you are confirming the identification as part of the appeal procedure for account suspension.
Reach out to our team to get your Google Ads running if you find this procedure confusing.
