Google Ads Client Brief

Please provide as
much information as possible

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What is your website?

Who is your target audience or target market?

What outcomes (or goals) do you want to achieve with your campaign?

E.g. more visitors, more sales, higher conversion rates, reduce spend and more

Points of difference - what could we say about your business that makes you different from your competitors

Please provide 5 or more keywords that would best relate to your products or services

Location - which countries, cities, regions or postcodes are you targeting?

Who are your competitors (and their websites)?

Do you have a Google Analytics account?

When would you like the ads to start running? What days, hours would you like your ads to run?

What is your Google Ads budget?

What is your Google Ads customer ID?

- Please supply it if you have an existing account (this is the 10-digit number found in your Google Ads account).

What is your full name?

What is your email address?

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Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.
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