A Google Ads campaign for your moving company will empower your online advertising efforts. And that will boost your visibility and attract potential customers to book your moving services.
Google Ads is proven to be the most effective advertising platform for moving companies. And although it’s getting more competitive, it continues to produce great results.
Now, let’s delve into the key steps to create a successful Google Ads campaign for your moving company.
Understand Your Audiences and Goals
When you’re looking to set up a Google Ads campaign for your moving company, you should have a clear idea of who you are targeting and what outcomes you’d like to achieve. So, you should know the demographics of your audiences, their preferences and locations and their pain points.
And you should know if you are targeting families moving locally or businesses relocating interstate or any other. So, this knowledge will help you to tailor your ads effectively.
This knowledge will help you establish the objective of your campaign. And for a moving company this could be to drive web traffic, drive phone calls for bookings, generate leads, and so on. And all these or some may be relevant for you.
Keyword Research and Selection
Conducting keyword research and selection is one of the first things you should do as part of Google Ads advertising for your moving company. So, you’ll carry out this research to find search queries and terms that people use when searching for moving services. And these will be your key phrases and keywords when they are added in your campaign.
There are many keyword tools to use to carry out the research. These include the Google Keyword Planner tool, SEMrush and others and they help you to discover highly relevant keywords.
Focus on highly targeted keywords that include your most relevant locations. For instance, a key phrase to target will be like this “long distance movers in [city]” and other similar ones.
Create Compelling Ad Copy
Next, you’ll need to create text ads in each ad group in the Google Ads campaign for your moving company. These ads will play a crucial role in capturing user’s attention and driving clicks.
Your ads should have compelling and creative copy that highlights your unique selling points and competitive features.
And you should add ad assets and extensions like sitelinks and callouts that provide additional information and enhance your ad visibility. For a moving company that includes things like “Free Quotes”, and “Experienced Movers”, to make your ads compelling.
Advertising Budget
Now you must think about how much you want to spend in the Google Ads campaign for your moving company. This can be a challenge to set but doing some research especially for your keywords will help you to decide on a budget.
For a moving company, the competition can be high so the average cost per click will be high as a result. So, you’ll need a relatively larger budget to get a good amount of traffic and bookings.
It’s good to start with a budget around $750 a month and then increase it over the months as performance improves.
Monitoring and Optimization
After setting up a Google Ads campaign for your moving company, you’ll need to monitor its performance and optimize it to improve the results.
So, continuous monitoring and optimization are essential for maximizing the performance of the campaign. And that includes regularly reviewing metrics such as click-through rate (CTR), conversion rates and cost per acquisition (CPA).
That includes identifying underperformed areas of your campaign like keywords, ads, extensions and more. And then taking corrective action to improve them through experiments and updates.
Conclusion
Google Ads is now more competitive for moving companies and it’s never been more important to launch a well-executed campaign for your business.
By setting goals, understanding your audience, conducting keyword research and more, you will drive quality leads and bookings for your business.
Contact me, Mike Ncube a Google Ads specialist to find out how I can help you set up a great campaign.
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