Digital Marketing Strategy
Delivering excellent digital marketing strategy solutions since 2008
Digital Marketing Strategy
with Mike Ncube
Want to find out how a digital marketing strategy could help your business? Or maybe you’ve tried many strategies and tactics over the years, but performance overall has been low? Or you want to try something new to take your business forward?
Whether you’re a business owner or marketer, you can end a poor performing digital marketing strategy today. And if you are just starting, you can have the best help to create a strategy to meet your businesses requirements.
My name is Mike Ncube and I’ll help you with:
- conducting research for your online marketing strategy
- creating your digital strategy
- launching your digital campaigns
- managing your campaigns successfully
- reporting on the performance of campaigns
- more insights on how to improve things
This is what I do and more, so reach out to me to discuss your requirements.
Client Reviews
Over the years I’ve worked with some great clients from small to medium to large providing my digital marketing strategy solutions. Check out some of the reviews I’ve received below for work related to Google Ads, digital marketing strategy, Search Engine Optimization (SEO), training and more.
Digital Marketing Strategy Process
Review
My digital marketing strategy process is simple. And it starts with a review of your existing strategy to see how things are performing and if things can be improved. It also includes reviewing your tactics which includes the campaigns you’re running whether it’s organic
search, paid search, or any other channel. And this review
includes your products, audiences, and competitors to look for opportunities to improve your performance.
Sign-off
I’ll send the proposal and quote to you for your own review. You’ll have a chance to read all my recommendations for things like budgets, tactics and so on in
the proposal. And you’ll be able to see what I charge and what value I can provide for your business.
The proposal will also have the option for you to accept it so we can get started working together. And you’ll be able to ask me any questions or book a session to discuss it.
Research
Next, I’ll carry out some research to see what opportunities are out there for your business. This includes carrying out keyword research to see what your website should be appearing for organically and for paid ads. So, I’ll carry out some research into your audiences to see what they are looking for and how we can target them effectively. And I’ll research your competitors to see what they are doing as part of their digital marketing strategies.
Implementation
Now comes one of the most important parts of creating an Internet marketing strategy. This is where we get to collect all our review and research work
and objectives and then implement these insights in our campaigns. So, we will set up the platforms, tools, and channels that we’ve included in digital marketing strategy. And this will all be based on the goals we have set and
the returns that we expect from each of them.
Proposal
The proposal will be the next step in the digital marketing strategy process. Based on my findings in the review and the research, I’ll put together a document that includes the objectives and the tactics we’ll need to implement. And this includes what budgets you should set, who you should target, where your campaigns should appear, what I’ll be doing each week and month and so on. This will also include my quote and additional options.
Reporting
Part of the digital marketing strategy work includes reporting. First, this requires that we have tracking in place on your website, to track more than the standard metrics like impressions, clicks and so on. Instead, we will track conversions like purchases and enquiries and others. And each month and even weekly for high traffic campaigns, I’ll send you reports to show you how your campaigns are working and what we need to do to fix any issues.
Digital Marketing Strategy Achievements
Working with small to medium-sized businesses in the United States and around the world has helped me to achieve some amazing results. This has included work in platforms like Google Ads and offering online marketing strategy and tactics tailored to my clients’ requirements. See some of my achievements below.
Who I Work With
My digital marketing strategies are for small to medium-sized businesses that want to increase sales or leads and improve overall performance. I work with clients in a wide range of B2B and B2C sectors. And this includes industries such as health, professional services, legal, real estate, e-commerce, technology, and many others.
Digital Marketing Strategy FAQs
What do you charge?
Because every small to medium-sized business that I work with is different, what I charge also differs based on the requirements. So, I need to first carry out a review and research and then I send you a proposal and quote. Contact me for a proposal.
What is your process?
I have a Process page where you can find out more about how I work. As you’ll see there, I always carry out an initial review or assessment and then we can proceed to the next stage.
Do you charge to carry out a review?
I don’t charge to carry out a review. However, if you would like an in-depth audit, I charge a fee depending on your exact requirements. Contact me for a free review or visit the Audit page to learn more.
Do you work with small budgets?
Yes I do work with small budgets and many advertisers that come to me initially have small budgets and almost always increase as performance improves.
Do you have a reasonable amount of available time?
I’m always available to consider a new digital marketing strategy project, however I need to do a review first to let you know how or if I can help.
How quickly can you set up my campaign?
I’ll need between 3-4 working days to set up your campaign. But at times it can take a bit longer or shorter.
Do you have experience in my industry?
I’ve worked with a wide range of businesses in different sectors and industries. This include both B2B and B2C sectors for industries such as technology, SaaS, services, real estate, health, legal, construction and much more.
Do you offer a one-off service?
Yes, I do offer one-off audit, setup, management and monitoring services. However, for best results it’s important for us to work together for at least three months improving your campaigns.
Do you offer training?
I’ve trained over 10,000 businesses and individuals over the years in the United States, Canada, United Kingdom, Australia and around the world. I’m able to offer you one-to-one training and group training and I provide training via Teams or Zoom online.
Do you offer a white label service?
Yes, I do. I’ve worked with many digital agencies over the years offering my digital marketing and Google Ads advertising services. And I’m happy to sign an NDA or contract if required. Contact me to discuss further.
Let’s Talk
Ready to discuss your digital marketing strategy today? I’d be happy to help. Get in touch with me today to discuss if you have any questions or are ready for the next steps.
