Fractional CMO

There are many marketers in the world, the challenge is finding the right one for your business.

Hire an experienced fractional chief marketing officer (CMO) part time and avoid paying the high costs of a full-time CMO.

What’s A Fractional CMO?

A fractional CMO is a chief marketing officer that works part time on your business to improve your marketing strategy.

They have the same general tasks as a full-time chief marketing officer but in a part time role.
So, they lead your marketing strategy and oversee the implementation and tracking of your campaigns.

Some benefits of hiring a fractional CMO are:

  • affordable for small to medium-sized
    businesses
  • dedicated marketer with lots of experience
  • have a marketing expert working on
    your business
  • grow & scale your business with quicker results
  • an outsider that will tell you the truth
    about your business

Meet Your Fractional CMO

If you are a small to medium-sized business or startup that’s looking to grow, then a fractional CMO may be the answer.

I’ve worked with some startups in industries like SaaS, technology and other small businesses to create and manage their digital strategies. My name is Mike Ncube and I’m a fractional CMO and I’d be happy to help.

There are many benefits you’ll get when you hire me as your part time CMO, including affordability.

A full time CMO can cost about $160k per year. When you hire me as your fractional CMO you can expect to pay only $36k per year and you get my full attention to work on your marketing strategy.

Fractional CMO Benefits

Fraction of the cost

One of the main benefits of hiring a fractional CMO for small to medium-sized businesses is the costs involved. You can expect to pay a small fraction of what a full time CMO would receive in pay and remuneration. In fact, most businesses working with a part time CMO will pay on average $36,000 per year which is much less than the $160k per year for a full time CMO.

Experience and leadership

A fractional CMO is an effective leader with experience creating and implementing digital marketing strategies. So, by hiring me your Chief Marketing Officer I’ll bring my leadership skills I’ve gained managing marketing strategies and leading teams. You’ll know that this is all being handled, and you can focus on running your business as I work on your strategy.

Flexibility

Working with a fractional CMO gives you great flexibility to start and stop the service when you like. And you can choose how many hours you require each month and reduce in the following months. Also, you’re not tied to any lengthy contracts, so if things are not working out you can cancel the service when you like at no extra cost.

Grow your business

Whether you’re a startup or an established business that’s looking to grow, you need a fractional chief marketing officer that will help you grow. This is a critical time for your business and getting it wrong can be disastrous. So, with my experience of growing businesses with digital marketing tools, you can be confident in my skills to help you achieve your goals.

Industry experience

A part time CMO will have experience in your industry, having worked with similar businesses. One of the benefits you get from working with me is the many years of digital marketing experience that I have. I’ve worked as a marketing consultant for over 15 years both as a freelancer and in an agency, so I’ve worked with businesses in a wide range of industries.

Marketing knowledge

As a fractional CMO I keep my marketing knowledge and skills up to date. I do that by keeping an eye on the latest trends and studying ways to improve my ideas and strategies. This is important for me to be able to offer you the best service. And I work with new clients all the time, which helps me to apply my knowledge and skills for every task.

Fewer hiring risks

There are far fewer hiring risks with a fractional chief marketing officer. And that’s because you can quickly end the relationship if things are not working out. But most importantly, you have much more flexibility in choosing the right person and how you work with them. And you can agree on how to work together to create and improve your marketing strategy.

An outside perspective

An outsider will see things that you and your team may not see. I will bring new insights about your audiences and how to target them and the various strategies and tools that will help you do this. This is what I offer, and I’ll work with your team to implement some ideas that will help you target your audiences effectively.

Chance to test ideas

A fractional CMO will bring some fresh ideas that you can test in your business. These will be ideas from years of working with many other small to medium-sized businesses that have achieved great results from the insights. And I will tailor the ideas to your industry and business and then you can test them to see the outcomes.

Who I Work With

As a fractional CMO I work with small to
medium-sized businesses across the United States and around the world, creating and maintaining effective digital strategies. This includes B2B and B2C industries that are
looking to grow.

My Industry Partners

Trusted by Google and these industry partners

Contact Your Fractional CMO

Ready to discuss how I can help your business implement the right marketing strategies for growth? I’d be happy to help. Contact me here to get started.
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Author

  • admin

    Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.