Google Ads for your van hire business can significantly boost your visibility and attract new customers, and ultimately drive business growth. However, creating a successful campaign can be challenging because it requires careful planning.

In this article, I’ll share some tips to help you set up a Google Ads strategy for a van hire business.

Define Your Goals

Before you create a Google Ads campaign for your van hire business, first you’ll need to define your goals. So, you need to decide for example if you would like to increase bookings for specific types of vans.

Or maybe you want to target a specific geographic area and increase bookings from there. Whatever it is, your goals will guide every aspect of your campaign.

Keyword Selection

Because keywords form the foundation of any successful Google Ads campaign for a van hire business and many others, it’s important that you conduct keyword research.

So, you’ll need to conduct the research to find terms and queries that people use to search for a van hire service. And then you’ll build these into your campaign as key phrases and keywords.

Create Compelling Ad Copy

For your campaign to be effective, you need to create compelling ads with great copy that’s concise and tailored to your users. This will help you to achieve high click through rates and clicks which will make it easier to achieve good conversions.

For your van hire business, you’ll need to highlight things such as competitive pricing and the wide range of vehicle options that you offer. And include relevant keywords in your headlines to improve ad relevance.

Geo-Targeting

Because van hire services are usually location-dependent, you should use geo-targeting settings to reach potential customers in specific geographical areas.

So, you should target areas that have high demand for van hire services or where your competitors are less prominent.

Set Budgets and Bidding Strategy

Next, you’ll need to set a budget and allocate it strategically across your campaigns, if you are going to set up multiple ones. For a new campaign, start with about $500 a month and then increase it as you see performance improve.

And the goals and budget you set will help you decide which bid strategy to use. And a Google Ads campaign for a van hire business should use Maximize Conversions or Maximize Clicks at the beginning.

Ad Assets

These used to be called ad extensions and their role is to enhance your ads and point visitors to other pages on your website. And they also help to highlight other key facts about your business including providing an option for people to call you from the ads.

Some important assets include call assets to get calls; location assets to display your business address; sitelinks to highlight other pages on your website; and callouts to promote some benefits and features about your business.

Conclusion

By following these tips, your well planned Google Ads campaign for your van hire business will increase your visibility and drive leads and bookings.

I’m a Google Ads expert with many years’ experience helping van hire companies set up effective campaigns. Contact me today to discuss.

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