University Search Marketing
Search Marketing for University
Search marketing for your university is important to its success in engaging a global audience and reaching prospective students. It helps you to:
- ️ Increase Visibility – stand out in the search results from other universities.
- ️ Attract Students – reach prospective students interested in your programs.
- ️ Enhance Credibility – high search rankings can enhance your credibility.
- ️ Drive Engagement – send visitors to specific landing pages on your website.
- ️ Boost Traffic – use PPC and SEO to increase traffic to your university website.
- ️ Build Trust – appearing in top positions signals a reputable institution.
University Search Marketing Services
Google Ads Pay Per Click (PPC)
As a Google Ads specialist, I have over 15 years’ experience working with university’s promoting their courses, degrees and more to prospective students. And I set up and manage search campaigns to drive the ideal audiences.
Search Engine Optimization (SEO)
SEO involves optimizing your website to rank higher in the search engine results pages (SERPs). So, I use the latest AI tools and strategies to optimize your website and place it in the first results page and in the top positions for your keywords.
Google Search Marketing Audit
I’ll carry out a full audit of your Google Ads account and campaigns and send you a report with my findings. This will include issues that need to be fixed, and insights and recommendations on how to improve the performance of your university campaigns.
Search Marketing Training
This training covers PPC & SEO topics to equip your university marketing team with the skills to run effective Google Ads campaigns and rank high in the organic search results.
University Search Marketing Training
Google Ads Training
Full Google Ads training solutions for your university marketing team. This is tailored to your campaigns and can be online or in-person. And it includes group or one-on-one training depending on the size of your team.
SEO Training
Learn effective SEO strategies to optimize your university’s website to achieve high rankings on Google, Bing and Yahoo. The training is for beginners and advanced users and is online or in-person and tailored to your requirements.
Trustpilot Reviews
Amazing SEO Training
From someone who has zero experience with SEO, Mike’s training was perfect. Everything was explained in way that I was able to understand every bit of it. Mike’s as a trainer is awesome too. He makes sure you are understanding the material that he is explaining.
Top Marketing trainer! Highly recommended.
Great Training and Communication
We booked Mike for a Google Ads training session. Mike was great to work with. He is very knowledgeable about Google ads and easily answered all of our questions. We found it easy to communicate with Mike and felt confident in his training. We will definitely use his services for future needs.
Mike is an excellent instructor
Mike is an excellent instructor! Very thorough and patient. Will be doing more training with Mike.
Testimonial
We LOVED the training. Everyone got so much out of it and has been looking at their campaigns” – Hillary T, University of Texas Austin.
Frequently Asked Questions
What do you charge?
Because every university or college that I work with is different, what I charge also differs based on the requirements. So, I need to first carry out a review and research and then I send you a proposal and quote. Contact me for a proposal.
Can you audit our campaigns?
What is your process?
I have a Process page where you can find out more about how I work. As you’ll see there, I always carry out an initial review or assessment and then we can proceed to the next stage.
What advertising budget should we set for our campaigns?
This depends on the keywords you will target and their monthly volumes and what your goals are. However, many advertisers start with a small budget like $500 a month, and then increase it as performance improves.
How quickly can you set up our campaigns?
Setting up a new Google Ads campaign for a university takes between 4 to 7 working days. And it depends on the size of the campaign and number of ad groups we will create.
Get in Touch
Ready to speak to a search marketing university consultant to discuss your strategy and campaigns? Reach out to me below and I’d be happy to help.
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