There may be conflicts on child custody or property division, requiring the guidance of a skilled divorce lawyer. If you belong to this profession but don’t know how to attract the right clients to your services, you should consider Google ads for divorce lawyers. This gives you the desired visibility and also helps acquire new clients who are in a troubling situation amid their separation.

If you are new to Google ads, this guide is for you! We will discuss everything from setting up the right Google ads for divorce lawyers to tracking ad results. So, let’s start! 

Tips for Setting Up Google Ads for Divorce Lawyers 

Do you know, as of 2023, there were 56,996 Family Law & Divorce Lawyers & Attorneys in the US businesses, and this number is only going to increase in the coming years? So, to stand out in this competition, you need to have a strong digital presence. Here are the tips that help you in this regard:

Have Clear Goals 

Before you create Google ads campaigns, it’s important to know what you want to achieve. Do you want to reach more clients or increase visibility and overall visits to your website? Depending on the goal, you can shape your campaign and ad copy to achieve the desired results. 

Create Your Google Ads Account 

The main step in running your Google Ads for divorce lawyers is to set up your Ads account. Don’t know how to? Follow these given steps, and you are good to go: 

• Go to Ads.Google.com, enter your credentials, and click on the Start Now button.
• Click on the Create New Campaign option and fill in your business details, such as your business name.
• Choose what action you want users to take when they click on your ad (e.g., call your business or visit a website). 
• Enter other details like business website URL, phone number, and some other necessary information. 
• Add social media or YouTube links connected to your business. 
• Link with Google Analytics or skip the step as you want, add billing information for ads spend, and that’s all!

Know Your Audience 

Another thing you should do when running Google ads campaigns is to know your audience. You should get an idea of their demographics, such as age, job, income, and occupation. Other than that, you must also pay attention to their values and concerns to get a better idea of their needs.

Analyze whether they need help navigating complex child custody arrangements or going through high net-worth settlements. This enables you to shape your ad copy and marketing strategies accordingly for better targeting.

Pick the Right Campaign

Typically, Google ad campaigns refer to a series of ads that share the same budget, location, and other settings. There are different types of Google ads for divorce lawyers that you can explore, such as: 

• Search Campaign: Google search ads generally refer to text-based ads that appear in search engine results when people search for your services. For instance, if someone searches “Divorce Lawyers in Florida” or “Child Custody Legal Services” your business will show up, encouraging people to take the desired action. 
• Video Campaign: Video campaigns, as the name implies, are short video ads that pop up on YouTube and other Google partner video sites. You can use these ads to share your career story with your target audience and tell them how you’ve helped people in similar situations. Some examples of Google video ads include bumper ads, skippable in-stream ads, and non-skippable in-stream ads. 
• Display Campaign: Display ads are shown in the form of banners across Google’s huge Display Network, which has over 2 million different sites and platforms. You can use them to retarget people who have previously shown interest in your services or build awareness. 

Select Relevant Keywords 

Keywords make the backbone of your Google ads for divorce lawyers’ strategy. These are actually terms and phrases that your target audience searches for when they are looking for your or relevant services. Therefore, you should focus on finding high search volume and low-difficulty keywords so that your ads stand out without spending a lot.

Here’s an overview of the different types of keywords that you should use for your Google ads for divorce lawyers: 

• Short-Tail Keywords: Short-tail keywords are general terms or words with high search volume and high competition. Common examples include “Divorce lawyers” or “Legal Services.” 
• Long-Tail Keywords: Long-tail keywords are phrases that have less search volume, high specificity, and low competition. They are easy to rank compared to short-tail keywords that face enormous competition. Some examples of long-tail keywords include “Divorce Lawyers in New York” or “Experienced Custody Modification Lawyers for Fathers.” 
• Negative Keywords: Negative keywords are the terms or phrases you don’t want your ads to show for. You can add them in your campaign to ensure your ads budget goes to valid searches that are likely to bring clients towards your services. For divorce lawyers, negative keywords can include “clothes,” “free divorce lawyers,” or “charity divorce lawyers” 

Some tools that help you find these keywords include Google Keyword Planner, Ahrefs, Semrush, and Ubersuggest. 

Create a Relevant Ad Copy 

If keywords are the backbone of your Google ads, the ad copy is the primary driver that captures attention. It’s the first thing that your potential audience sees when they come across your ad, so make it as engaging as possible. Here are some tips that help you in this regard:

• Create a compelling headline for the ads, such as “Best Divorce Lawyer – Make Complex Decisions a Breeze!” The headline should convey your value proposition without sounding too artificial or fake. 
• Show your experience in the ad copy to convince the target audience to click. For instance, you can write, “Over 10 years of experience helping people navigate divorce battles.” 
• Include relevant keywords in the main copy and headline to make sure your ad actually makes its way to the search engine results. 
• Add a persuasive CTA to guide clients on the next step. “Get Legal Help for Divorce Process Today!” or “Speak with an Experienced Divorce Lawyer.” 

Once your Google ads for divorce lawyers are up and running, you should keep a track on their performance. Monitor key metrics like cost-per-click, customer acquisition cost, clicks, and conversions to know whether your ads are yielding expected results or not. 

Conclusion 

Setting up Google ads for divorce lawyers’ campaigns is important to get new clients and increase awareness. However, if you are struggling to establish your digital presence, Mike Ncube has your back. I’ve been helping businesses in the US improve their digital marketing strategies for over 15 years now, ensuring they take their business to new heights. Get in touch with me today to start your new Google ads campaigns or fix the poorly performing ones!