Did you know that around 16% of Americans have very poor credit scores that range from 300 to 579, limiting their ability to secure traditional loans? In such situations, hard money lenders help them by offering loans secured by real estate. The focus is on the value of the property rather than the credit history. If you provide hard money loans and want to market your services to attract a maximum audience, you should run Google ads for hard money lenders.

This article explores the ins and outs of Google ads for hard money lenders, from initial setup to optimizing landing pages and monitoring overall performance. So, let’s begin! 

Steps to Set Up Google Ads for Hard Money Lenders 

Google ads offer you enhanced visibility and an amazing ROI. Here are the steps that you should follow to run Google ads for hard money lenders:

Learn About Your Audience

It all starts by getting to know your target audience or borrowers. You should research who they are, where they live, and how much they earn. On top of this, it’s also essential to learn about the specific challenges they face and how your loan can help them. 

For instance, if you are offering hard money loans to real estate investors, you should have knowledge of their experience with property flips and overall market volatility. This allows you to shape your Google ads as per their unique needs, maximizing chances of conversion. 

Have Clarity on Goals 

Another important thing is to be clear about your goals for Google ads for hard money lenders. Do you want to increase your visibility and stand out in the competition? Or are you looking to secure some quality leads for revenue generation? Having clear goals makes it easy to track your progress and do tweaks to improve the ad’s performance. 

Set Up the Google Ads Account 

Now that you are aware of borrower needs and your Google Ads for hard money lender goals, proceed to create your Google Ads account. Here are the steps for that: 

• Create a Google Ads account by going to ads.google.com. 
• Enter your business details, like the name, offerings, and other information, as prompted. 
• Link social media and YouTube channels to help search engines better understand your business and target audience. 
• Enter your goal—what you want to achieve through the Google ads for hard money lenders. However, if you don’t want to focus solely on one thing and need complete control over the ads, choose “Switch to Expert Mode.” 
• Provide your billing information, and that’s all: you are done!

Find the Right Keywords 

Keywords are the terms and phrases that you can use in your Google ads to rank them higher in search engines. There are many tools that help you find these terms including Ubersuggest, Ahrefs, Semrush, and Keyword Everywhere. 

They give you a variety of short-tail and long-tail keywords based on their search volume and difficulty. 

Some good examples of keywords include “hard money loan rates,” “hard money lenders in Ohio,” or “hard money loans.” You can pick the ones that have high search volume, low difficulty, and naturally match your ad copy content. 

Use Negative Keywords 

These are words or phrases you can add to your Google ads for hard money lenders to ensure your ads don’t appear in specific search results.

They are also known as negative matches and tell Google whether search queries match your services or not, significantly improving your ads’ relevance. You see a reduction in your overall ad spend as people genuinely interested in your services get to see the ads.

For instance, if you are offering hard money loans to property investors, your negative keywords may include “personal loan,” “student loans,” or “payday loans.” 

Focus on Ad Copy 

Your ad copy is like a window that gives potential borrowers a peek into what you offer. Therefore, one of the best tips for Google ads for hard money lenders is to create a persuasive and transparent ad copy. Struggling to do that? Here are some suggestions that can help you in this regard:

• Write a compelling headline that clearly conveys your value proposition to the end prospects. A good example of this is “Best Hard Money Lender – Get Financial Help Today.” 
• In the ad copy, write your unique characteristics that tell borrowers how you stand out from other service providers. For instance, you can write “Minimum down payment required and over 10 years in the field helping people fulfil their financial goals. “ 
• It’s better to answer questions that your potential prospects may have before they actually reach out to you. Put yourself in the borrower’s shoes and create a list of queries. Whether it’s about downpayment or interest rate, you should directly answer as many questions as possible in the ad’s copy. 
• Use emotional triggers like trust and urgency to better connect with your audience. Here’s an example: “Avail the Exclusive Hard Money Loan Offer Today Before Times Run Out.” 

Set an Appropriate Budget 

You should be mindful of your ad spend if you are just starting with Google ads for hard money lenders. Set a strict budget and stay within it until you see your campaigns bringing positive results. Typically, you must expect to pay around $500 to run a small business campaign; however, it varies depending on your industry and the keywords you are competing for. 

Analyze Google Ads Performance 

You should carefully monitor the performance of your Google Ads hard money lenders campaigns. Key metrics include customer acquisition cost, clicks, impressions, conversion rate, and click-through rate. If, unfortunately, your ads aren’t helping you achieve the desired goal, you should make changes in keyword placement and ad copy to improve results. 

Conclusion

Running Google ads for hard money lenders can sometimes feel challenging. But don’t worry as Mike Ncube has your back! I’ve been helping businesses of all sizes establish new Google ads campaigns and improve already running ones.

My goal is to make your business or services stand out in the digital world so, you get maximum customers and enjoy excellent returns on investment.