Nowadays, people hire professional architects to design homes and commercial spaces that reflect their unique needs. The results are often remarkable, with functional and aesthetic spaces that exceed expectations. However, if you are an architect looking to advertise your services and attract new clients, the Google Ads Architects campaign can be a powerful tool. 

Since these ads are highly customizable, you can tailor them to target a specific location and keywords for enhanced visibility. This article will explore how you, as an architect, can set up Google ads and tips on optimizing them for the best results.

Best Practices for Google Ads Architects Campaign 

Here are some tips to set up and manage your Google Ads Architects campaigns, even with little prior experience in digital advertising:

Identify Target Audience 

Before you create your Google ads campaign, it’s important to identify who your target audience is. Whether you want to design residential buildings or focus on commercial spaces, understanding your audience is vital. 

Once you have an idea, consider the needs or interests of your ideal clients. Are they homeowners looking for a custom-designed home? Or are they business owners who want to upgrade their existing office spaces to something more modern or elegant-looking? 

You should also learn about the age, demographics, and income of your target audience to customize your ads and messaging to resonate with them and maximize your chances of conversion. 

Find Relevant Keywords 

Another thing you should do for your Google ads architects is to find relevant keywords. These are the terms that your potential clients are more likely to enter on search engines when searching for architectural services. 

Conduct brainstorming sessions and think about your services and what clients might be searching for. For example, if you specialize in designing residential spaces, the ideal keywords will be “ best residential architects near me” or “custom home design.” 

These are just basic keywords and might have high competition. Therefore, it’s recommended to incorporate some long-tail keywords, such as “best affordable residential architects in Louisville.” 

It’s a good idea to use 80 to 120 keywords for your Google ads. Don’t rely on only generic terms; add long-tail, local, and branded keywords to attract the right audience. 

Choose the Right Campaign 

Google enables you to run multiple ad campaigns, so it’s important to analyze all of them and choose the one that best suits your goals and the services you offer. Here’s an overview of the different types of ad campaigns that you may consider for your Google ads architects advertising strategy:

• Display Campaigns: To build brand awareness, there’s no option better than display campaigns. These ads appear on Google’s display network, comprising over 4 million Google sites, apps, and partner sites. They are ideal if you also want to retarget clients who have previously visited your page or showed interest in your services. 
• Video Campaigns: Video campaigns are ideal if you want to engage potential clients with dynamic content. You can show them the projects you completed and the stunning design skills you possess to build trust. These ads appear on YouTube, Google TV, and other partner video platforms. 
• Search Campaigns: If you want to appear on SERPs when people search for your services, a search campaign is the best option. It’s a text-based ad that appears at the top of the search engine when users type in relevant keywords like “Residential Architects in Kentucky” or “Commercial Building Designer.”  

Focus on Landing Page Optimization 

Your landing page, although not directly related to your Google ads, plays a crucial role in converting Google ads visitors into potential clients. So you should focus on optimizing your landing page: 

• Consistency with Ad Messaging: Firstly, you should ensure that the text and theme of the landing page match that of the ad. For instance, if your ad says “affordable custom home design,” the landing page should tell you how affordable you are compared to other available options. This consistency minimizes distraction, ensures customers get what they seek, and enhances conversions. 
• Clear Call to Action: Now that visitors are on your landing page, you must guide them on what to do next by incorporating a strong and clear call to action. It can be anything like “View Our Portfolio” or “Get a Personalized Design Recommendation for Free.” Ensure the CTA is visible to everyone; contrasting colors, strategic placement, and some action-oriented language can make it stand out. 
• Fast Loading Speed: Customers, especially those who are willing to invest in your services, don’t like delays, and the loading speed of your website is their first interaction with your business. Slow and unresponsive pages can increase the bounce rate. This requires you to focus on optimizing your website’s speed, like using a reliable hosting service, reducing elements, and compressing images without compromising on quality. 

Set Budget 

If you are a small architectural firm just starting with Google Ads Architects, you should be very mindful of the budget you are going to spend on your campaigns. 

On average, small businesses spend $100 – $10,000 monthly on Google Ads. However, this may vary depending on your financial situation and the keywords you are targeting. 

We suggest you start small and experiment with different bidding strategies and campaigns. Once you get a hold of what works best for you, you can gradually increase your budget to maximize results. 

Monitor Ads Performance 

You should keep an eye on your Google Ads Architects performance to make sure that your investment is bringing in results. 

Some key metrics that help you with this are the number of clicks, impressions, click-through rate, return on ad spend and conversion rate. 

For instance, the average click-through rate in Google Ads across all industries is 3.17%. If you are getting CTR less than this, you need to tweak your keyword strategy and ad copy. 

Conclusion 

Google Ads Architects campaigns are incredible for professionals who want to showcase their talent to a wide audience and increase conversion. Mike Ncube is a great help in such a scenario. I can help you establish top-notch Google Ad campaigns targeting high-quality keywords so that the maximum number of people will view and click on your ads. Get in touch with me today, and stay assured that your advertising setup is in good hands! 

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