Google Ads Audit Service

Want to improve your campaigns or need to know how effective they are? What you need is a Google Ads audit.

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Google Ads Audit

A Google Ads Audit service will give you insights into how your campaigns are performing and how to improve them. This is what’s included:

Bid Strategies

I’ll review your bid strategies to ensure you’re using the right one for your campaign. And I’ll provide you with insights on how to test other strategies to improve the ROI for your campaigns.


I will review your conversion tracking setup in Google Ads and Google Analytics too if you have created it there. And I’ll advise on how to either improve it or set up new conversions from scratch.


Keywords are important for Search ads, to target the right users to get a great response. My Google Ads Audit service include an in-depth review of your keywords and I’ll provide insights on how to improve and structure them.

Search Queries

These are what people use on Google to find your products or services. And they sometimes differ from keywords. My audit will help you create an effective search query strategy so you can target the right people.

Text Ads

The audit will include a full analysis of the responsive search ads including all the features like headlines, descriptions, URL paths and so on. And I’ll provide insights on how to improve these to boost your CTR and conversion metrics.

Key Metrics

I’ll audit the key metrics you are tracking to assess how you are performing compared to other businesses and the industry. And I’ll provide recommendations in the report on how to improve conversion metrics and others.


“Mike has been immeasurably helpful for us in getting our Google Ads advertising maximized from setting up new campaigns that are set up correctly” 

 – Johanna, Director of Marketing and Development.

Trustpilot Reviews

Read reviews from past clients of the work I’ve done to set up and manage effective campaigns in Google Ads.

Amazing SEO Training

From someone who has zero experience with SEO, Mike’s training was perfect. Everything was explained in way that I was able to understand every bit of it. Mike’s as a trainer is awesome too. He makes sure you are understanding the material that he is explaining.
Top Marketing trainer! Highly recommended.

Our Google Ads experience with Mike is stellar

Our Google Ads experience with Mike is excellent because he is very responsive and attentive to our business’s needs. I like that I can send him an email with a question or concern and he gets right to work on helping us with what we need. The majority of customers who visit our spa find us on Google and Mike’s Ad management skills benefit our business greatly. We highly recommend him to anyone who needs a Google Ads manager.

Great information explained well from a seasoned professional.

Mike was incredibly helpful providing in-depth explanations to all of my questions. His insights into google ads best practices were also incredibly helpful as the digital advertising landscape so frequently changes. I would highly recommend working with Mike to expand your google ads knowledge.

Case Study

UMAX Case Study

With few impressions and zero clicks, this client was struggling to make their Google Ads campaign work. I offered them a campaign review before implementing some effective changes that would increase the amount of traffic driven to their website.

Frequently Asked Questions

What do you charge for an audit?

I offer both Google Ads reviews and audits. The review is free and is for me to send you a proposal and quote to fix any issues and help with setup and management. The audit, on the other hand, is a full service where I create a report with recommendations that you can implement yourself. My charges for an audit start from $450 one-off. You can also hire me for a fee, to fix any issues that I find.

How long will the Google Ads audit take?

It usually takes between 4 to 5 days to do the audit and send you a report with my recommendations.

Can you implement the recommendations from your audit?

Yes I will send you a quote to implement the recommendations from the audit report. The fee to do that will depend on the findings.

What will the audit look like?

I’ll send you a report in pdf or word document format with a list of my recommendations on how to improve your campaigns. There will be up to 10 key areas I’ll cover and in each there will be an in-depth analysis of what work needs to be done. This will cover areas such as ads, keywords, bid strategies and so on.

Can you send me a sample of an audit before I commit?

Because each Google Ads audit is confidential, I’m not able to show you any reports from past clients. However, I’d be happy to send you a screenshot of an edited audit so you can have a brief look at the structure of the audit.

Let’s Get Started

Let’s work together on creating a custom Google Ads campaign to take your company to a higher level of success. Get in touch with me below and let’s get started!
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  • admin

    Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

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