Did you know that over 72% of consumers use Google to find local businesses? For flooring contractors, this presents a massive opportunity. Google Ads for flooring installers is one of the most effective ways to quickly generate high-quality local leads. However, launching a campaign without a strategy can waste your time and budget. 

We will break down specific and proven techniques on how to create a high-performing Google Ads campaign that drives more calls, estimates, and installs.

Google Ads for Flooring Installers: 10 Steps to Set up an Effective Campaign 

Did you know that 63% of people click on paid search ads on Google? If you are not using Google Ads for flooring installers, you are likely missing out on leads that are ready to book your services. Let’s optimize a high-converting Google Ads campaign:

Nail down High-Intent Keywords

A successful campaign starts with selecting targeted keywords that reflect high buying intent. You want to attract homeowners who are not just researching but are ready to hire. Here is what to do:

• Use tools like Google Keyword Planner or identify phrases like “Hardwood flooring installation near me,” “ vinyl flooring installer in (your city),” or “laminate floor contractors.”
• Include both short-tail keywords, such as “ flooring installer,” and long-tail keywords, such as “affordable flooring installer in Chicago.”
• Use phrase match and exact match types to increase lead quality while minimizing wasted ad spend.
• Add negative keywords like “ DIY”, “classes,” or “flooring jobs” to avoid unqualified clicks.

Write Ad Copy That Converts

Your ad text needs to stand out and speak directly to the pain points of your ideal customer. Craft your copy to show value, credibility, and urgency. Structure your ad with these tips:

• Headline 1: Include the keyword with benefit or strong action words. For example, “ expert hardwood floor installers- Free quote today”
• Headline 2: Add credibility with your unique selling points. For example, “ 20+ years experience / licensed and insured.”
• Description: The description should clearly explain your service and include a CTA. For example, “ transform your home with professional floor installation. Book your free consultation now!”

Match your headline and description with the keywords you are targeting. Keep testing different ad variations. With Google Ads for flooring installers, even small tweaks in wording can lead to better CTR and conversions.

Get More Clicks With Site Link Extensions

Sitelink extensions allow you to direct potential clients to a particular webpage, increasing the chances of conversions. Here are the best practices:

• Link to services like “hardwood installation,” “financing options,” or “free quote.” Make sure each site link has a unique and relevant destination.
• Keep descriptions to 25 characters or less for mobile-friendly display. 
• Rotate site links based on seasonal services, such as “ summer flooring deals.”

This not only provides more value in your ad but also increases your visibility by adding extra lines under your main ad copy. With Google Ads for flooring installers, site link extensions can showcase the services you offer, guiding customers to the exact solution they need. 

Increase Call Extensions 

Call extensions are crucial for service-based businesses, such as flooring installers. These allow searchers to contact you directly from the ad without visiting your website. In Google Ads for flooring installers, enabling a call extension can significantly increase your lead volume, especially for mobile users. 

It is essential to use a trackable phone number and monitor the conversion rate of calls into actual appointments. Set call extensions to display only during business hours to avoid missed calls. You can also use call-only ads for highly urgent services. The easier you make it for customers to reach you, the more likely they will choose your service.

Attract Local Customers with Location Extensions

If you are targeting local clients, location extensions are a must. These extensions pull information from your Google Business Profile and display your address, phone number, and a map of your business. 

This builds credibility and makes it easier for nearby customers to find or contact you. Make sure your business profile is up-to-date with accurate addresses, hours, and reviews. 

Highlight Discounts with Price Extensions

Flooring installation is a competitive market, and customers love deals. Use price extensions to highlight your services and starting rates. For example:

• Vinyl floor installation from $4.50/sq. ft
• Limited time offer: laminate floor installation starting at $2.99/ sq. ft
• Free in-home estimate; book now

This tactic not only improves ad visibility but also helps pre-qualify leads based on price expectations.

Enhance Trust with Review Extensions 

Social proof is powerful. Customer reviews build credibility. If you have glowing testimonials or online reviews, let them shine right in your ads. Here is how to set it up

• Use verified review partners to populate this extension
• Quote key phrases like “fast service,” “great pricing,” or “flawless installation.”
• Highlight review sources (Google, Yelp, HomeAdvisor for trust.

Examples:

• Rated A+ by Better Business Bureau
• 5-star service on Yelp and Google reviews.

Use Geo-targeting for Local Reach

Geo targeting allows you to serve ads only to customers within your desired service area. For example, if you operate in Dallas, TX, there is no reason to show ads to users in Houston or Austin. With Google Ads for floor installers, precise location targeting ensures your ad budget is focused where it matters most.

You can even target specific zip codes or a radius around your business location. This reduces wasted spend and improves ROI. In addition, you can exclude regions you don’t serve.

Track Performance and Make Smart Adjustments 

A successful Google Ads campaign requires ongoing monitoring and optimization. Don’t just set it and forget it. Track key metrics like 

• CTR
• Conversation rate 
• Cost per conversion 
• Search term reports

Adjust the following 

• Pause underperforming ads or keywords.
• Increase bids for high-converting keywords.
• Adjust the ad schedule for when leads are most likely to convert.

Keep refining weekly for best results. A stagnant campaign is a wasted budget.

Create Dedicated Landing Pages 

Don’t just send people to your homepage. You need dedicated landing pages for each flooring service you offer to increase relevance and conversations. Here is what to include:

• Strong headline that matches the ad copy.
• Before and after photos, reviews, and FAQs.
• Clear call to actions 
• Trust badges like licensed, BBB-accredited, or insured

Conclusion 

An effective strategy for Google Ads for flooring installers goes far beyond simply launching an ad. It involves careful keyword selection, engaging ad copy, thoughtful use of extensions, and continuous business optimization. 

If you are too busy running your business to worry about ad strategy, consider partnering with MIKE NCUBE. As a Google Ads specialist with hands-on experience helping flooring businesses grow, he understands what it takes to generate genuine leads that turn into paying customers. Let’s talk about how we can build a high-performing ad campaign for you.