Google Ads Optimization

Are you spending a lot of money on ads and not seeing good results? Find out how my Google Ads Optimization service is the answer.

Let’s Get Started

Please enable JavaScript in your browser to complete this form.

Google Ads Optimization

A Google Ads optimization service will help to improve your campaigns and make them more profitable. This is what’s included in the service:

Campaign Restructuring

The structure of your campaign largely determines how your ads will perform. So, I’ll restructure the campaigns to improve the targeting and quality scores. And that will include how many ad groups to have.

Add & Update Negative Keywords

Updating negative keywords is an important part of Google Ads management and the search queries they trigger. I’ll manage your negative keywords to ensure you are targeting the right searches.

Ad Group Optimization

Ad groups are where you add your ads and keywords. So, they should be tightly themed to help you reach the right audience and achieve high conversion rates. And only related ads and keywords should be added on each group.

Keyword Selection

I will conduct keyword research to find the best keywords to add to your campaigns and bid on. And I use multiple tools to carry out this research, which help to find low competition keywords.

Ad Updates

I have an effective process for updating ads which is very helpful if you have hundreds or thousands of ads. This will save you a lot of time and means we can get your ads updated quickly, and with a better performance result.

Google Analytics Reporting

Using Google Analytics, I’ll provide you with regular reports on how your ads are performing as part of the Google Ads optimization work. And I’ll ensure your GA4 property is set up correctly.


“Mike has been immeasurably helpful for us in getting our Google Ads advertising maximized from setting up new campaigns that are set up correctly” 

 – Johanna, Director of Marketing and Development.

Trustpilot Reviews

Read reviews from past clients of the work I’ve done to set up and manage effective campaigns in Google Ads.

Amazing SEO Training

From someone who has zero experience with SEO, Mike’s training was perfect. Everything was explained in way that I was able to understand every bit of it. Mike’s as a trainer is awesome too. He makes sure you are understanding the material that he is explaining.
Top Marketing trainer! Highly recommended.

Our Google Ads experience with Mike is stellar

Our Google Ads experience with Mike is excellent because he is very responsive and attentive to our business’s needs. I like that I can send him an email with a question or concern and he gets right to work on helping us with what we need. The majority of customers who visit our spa find us on Google and Mike’s Ad management skills benefit our business greatly. We highly recommend him to anyone who needs a Google Ads manager.

Great information explained well from a seasoned professional.

Mike was incredibly helpful providing in-depth explanations to all of my questions. His insights into google ads best practices were also incredibly helpful as the digital advertising landscape so frequently changes. I would highly recommend working with Mike to expand your google ads knowledge.

Case Study

ProCare Health Case Study

I worked with this client in an extremely competitive industry who was seeking a greater return on their spend on Google Search campaigns. I was able to set up a new campaign on their behalf to successfully increase conversions while reducing costs.

Frequently Asked Questions

What do you charge to set up a new campaign?

My charges to set up a new campaign depend on the type of campaign you want. However, this starts from $300 per campaign, especially for a Search campaign, which is what most advertisers require.

What are your fees for Google Ads management?

I charge a fixed fee for Google Ads management, and this depends on your monthly ad spend and the number of active campaigns you have. This starts from $400 per month. Contact me for a quote.

Do you offer Google Ads PPC training?

Yes, I offer training in Google Ads. My charges start from $360 for a two-hour training session. And this mainly includes training in Search campaigns and Display advertising.

Can you audit my campaigns?

I offer both Google Ads reviews and audits. The review is free and is for me to send you a proposal and quote to fix any issues and help with setup and management. The audit is a full service where I create a report with recommendations that you can implement yourself. My charges for an audit start from $450 one-off. You can also hire me for a fee, to fix any issues that I find.

Do you work with small businesses?

Most businesses I work with are small and that includes startups and micro businesses. Contact me to discuss your requirements.

When can you get started?

I’ll let you know my availability but usually I can start immediately after you’ve accepted the proposal and are ready to start. The campaign set up usually takes 4-5 days to complete.

What results will I get?

This will depend on many factors including how the campaign is set up, competition, budget and so on. Fortunately, I have a proven Google Ads keyword model that has a success rate of over 95%. And after assessing your strategy, I’ll be able to advise the likely success rate.

Let’s Get Started

Let’s work together on creating a custom Google Ads campaign to take your company to a higher level of success. Get in touch with me below and let’s get started!
Please enable JavaScript in your browser to complete this form.

I promise that information entered on this form will not be used to send unsolicited email and will not be sold to a 3rd party.


  • admin

    Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

    View all posts