As an interior designer, your main goal is to increase your sales and build trust among your audience. While traditional marketing options like print media and word of mouth are good, they have their own limitations, as you can’t track their effectiveness in real time.
That’s why it’s important to set up your Google Ads interior designers account. Since Google has a huge audience base, you can reach more people who are searching for design services, maximizing chances of getting new clients.
In this article, we will discuss the step-by-step guide to setting up a Google Ads interior designers campaign. Let’s get started!
Steps to Set Up Google Ads Interior Designers Campaign
The interior designing services market is quickly growing and is expected to hit a whopping USD 177.13 billion by 2029. Therefore, to stand out in the race, you should set up a Google Ads interior designers account, and the following steps will help you in this:
Focus on Goals
Before you even create your Google Ads account, you should be very clear about your goals. Typically, these are the things you want to achieve through your Google Ads campaign. For instance, do you want to attract more leads to increase your client base? Or do you want to boost foot traffic on your website? Having precise goals can help you track the progress of your Google Ads campaigns down the path.
Set Up the Google Account
Once you have clarity about your goals, you should set up your Google Ads interior designer’s account. Here are the steps that will help you with this:
- Go to ads.google.com and follow the on-screen instructions to create a Google Ads account.
- Put in your business information, including your business name and URL, so Google can fetch information about it and better understand your target audience.
- Add your billing information; in case you have a discount code, you can enter it in the “Introductory offer” and apply it.
Target Right Keywords
Many people don’t know this, but keywords are the backbone of your Google Ads campaign. Typically, these are the terms and phrases that your target audience searches for.
So, put yourself in the shoes of your customers and think about their pain points and what they will search for when finding interior designer services.
For instance, if you are an interior designer in Allentown, your keywords can be “interior designers in Allentown.” Some other keywords that you can target are “interior designers” or “best interior designers.”
Tip: Don’t just rely on general brainstorming; you can also leverage tools like Semrush and Ahref to get ideas about trending terms and use them in your content.
Create Stunning Ad Copy
Do you know your ad copy is actually the window of your shop from where customers can get a peek into your services? Therefore, it’s mandatory to make it as compelling and clear as possible. Here are some tips that help you create stunning copy that is sure to impress readers and convert them into returning customers:
- Problem-Solving: First things first – your copy should be problem-solving. For that, you should think about the common challenges that your audience may be facing, like maximizing small spaces or revamping the old boring house into an aesthetic one. Highlight how your services can help them and make their vision come to life. Here’s a good example of this:
“Struggling with a cluttered space? Discover smart interior designing solutions that bring elegance and functionality to every room!”
- Catchy Headline: The headline of the Google Ads interior designer copy is the main hook, so make it as impactful as you can. Statistics reveal that, on average, 5x as many people read the headline as read the body of the copy. In the headline, focus on the unique aspects of your services, such as “Transform Your Space With Affordable Luxury” or “Turn Small Spaces into Spacious Retreats with a Few Tweaks.”
- Right Use of Keywords: It’s time to sprinkle the keywords you found in the ad copy. Doing so ensures that you appear in relevant searches and only those people come across your services who are truly interested in what you offer. This can prevent huge ad spend and also help you achieve a great conversion rate.
- Well-Placed CTA: The CTA tells the readers what they should do next. It’s important to place the CTA strategically, either next to some important text or at the end of the ad copy. Some good examples of CTA that you can try are “Book Your Interior Design Consultation for Free” or “Get a Quote Today!”
Set Up Your Budget
Another important step in running Google Ads interior designers is to set your budget so you don’t overspend without yielding any results.
Generally, Google lets you set a daily budget for your Google Ads. Companies, on average, pay around $0.11 – $0.50 per click and $0.51 – $1000 per 1000 impressions in 2024.
However, if you are just starting out, we suggest you set a low budget and experiment with all the available features. Once your ads are giving the desired results, you can scale your budget for aggressive targeting.
Monitor Progress
Once all your Google Ads campaigns are up and running, you should keep an eye on their performance. Be aware of whether your ads are providing you the desired results, whether it’s increasing leads or bringing in more revenue. A few important metrics that help you in this regard are:
- Conversion rate
- Return on investment
- Cost-per-click
- Click-through rate
Fortunately, if any of your ad campaigns are underperforming, you can use these metrics to fine-tune them and avoid unnecessary spending.
Conclusion
Running Google Ads for interior designers is amazing as it can help you target your audience in a better way, expanding your reach. However, if you are struggling to set up your Google Ads interior designers campaign, Mike Ncube is here to help. With over 15 years of experience, I’m an expert in setting up and optimizing your Google Ads campaign, giving your business the much-needed visibility.
So, why wait? Contact me today, and let’s bring your brand to the forefront!
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