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Google Ads for Financial Advisors
Google Ads for Financial Advisors: How to Create an Effective Campaign

Google Ads for financial advisors can be very competitive, so it’s important that you set up your campaigns correctly so they have the best chance of performing effectively.

In this article, I’ll be sharing tips on Google Ads campaign setup for financial advisors, and how this can be done easily to achieve great results.


1. Campaign Objective


The first feature to set up when creating your Google Ads campaign, is the campaign objective. This appears immediately when you click the blue button to create the campaign. And then you can choose the goals you want to track or set up a new one right here if you want.

As a financial advisor, the Leads objective will be the most suitable for you. It will then guide you through the set-up process and recommend the relevant campaign type and bid strategy and budgets.


2. Campaign Type


Next, you’ll select the campaign type that aligns with the objective you’ve chosen above. There are multiple campaign types to choose from in Google Ads for financial advisors, but the best will be a Search campaign.

This campaign will allow you to reach people who are searching for a financial expert on Google in your locations. And you can reach them with targeted ads that relate to what they are searching for.

And you’ll only pay when people click through to your website, because it is a pay per click (PPC) pricing model.


3. Campaign Budget


Setting the right Google Ads budget for financial advisors can be a challenge. Deciding how much to spend for a new campaign with no historic click through and cost per click data is difficult but there are ways to approach this in an effective way.

A good place to start is with a test budget. Many advertisers start with a low budget like $500 per month and then increase it each month as performance improves.

Another approach is to carry out some keyword research and competitor research. This helps you to see what the average cost per click is for your keywords and what competitors are spending. This then helps you to set a starter budget.


4. Bidding Strategy


You’ll now need to pick a bid strategy. Because Google Search is an auction system, you will bid to appear in the search results when users search for your products or services within related search queries.

Your position is determined by several factors, and bid strategy is one of the most important ones. Another important factor is ad quality.

And with a new campaign, it’s best to start with an automated bid strategy like Maximize Clicks to try and get as much traffic as possible for your budget.


5. Keyword Selection


Keyword selection starts with research to find relevant keywords that relate to your products or services. And this includes carrying out keyword research with a tool like the Google Keyword Planner tool in your Google Ads account.

For financial advisors this is very important because of the competitive nature of the sector. So, you need to find the right keywords and not waste your budget on poor performing keywords.


6. Text Ads


Google text ads for financial advisors should be well written and targeted to the users who are looking for their services. So, it’s important to add the main benefits and calls to action, that will encourage visitors to click through to your website and contact you.

Each responsive text ad has 15 headlines and four description lines. And it’s a good idea to use as many of these as possible because it gives the system more ad combinations to create at auction time as users search for your services.


7. Ad Scheduling


Ad scheduling is a campaign setting feature that allows you to pick the days and hours to run your ads. As a financial advisor it may make sense to run ads only when you’re available to accept calls and inquiries, so that would likely be Monday to Friday during work hours.

However, it’s a good idea to test the ads on all days and hours and see what results you get. The Google Ads system provides reports that show how you have performed for each hour of the day, and day of the week.


Conclusion


Google Ads is one of the most effective advertising methods for financial advisors. Ans this article has presented tips for setting up an effective campaign for a financial advisor.

As a Google Ads expert, I have many years’ experience setting up and managing campaigns for financial advisors. Contact me today to discuss your requirements.

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    Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

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