Google Merchant Center Account Suspension Case Study

I worked with ICStars to determine the reason for their Google Merchant Center Account suspension and to rectify the problem. I was able to pinpoint the cause of the issue and to submit a successful appeal to Google to lift the suspension.

ICStars is an online supplier of solar viewers and filters that has been recognized by the Solar Eclipse Task Force of the American Astronomical Society for the safety of their products. As the retail arm of the leading manufacturer of solar filters worldwide, Daystar Filters – an organization that has been operating for more than half a century and that has earned a strong reputation for excellence – ICStars is a reputable retailer, with high-quality products that conform to the required safety standards and that are made right here in the USA.

Despite the high-quality of ICStars’ products, the company found that they were experiencing some problems with their Google Merchant Center account. At a critical point for their business, they discovered that their account had been suspended by Google, which was preventing them from running their crucial Shopping campaign. Uncertain of how to resolve the issue, ICStars contacted me to find a solution. Thanks to my expertise, I was more than happy to help.

The Challenge

ICStars had previously set up a Google Merchant Center account for their business in order to run Shopping campaigns, however they subsequently discovered that this account had been suspended, preventing them from using Google Ads. This realization occurred at a crucial moment in their astronomy business, leaving them in a difficult situation and with restricted revenue.

Upon further investigation, it was determined that their account had been suspended for allegedly violating Google’s Misrepresentation Policy, but the ICStars team had no idea how to go about resolving the problem or getting the suspension of their account lifted. They decided that they should seek out professional support from an expert in the field to find a way to get their account back up and running once more. Fortunately, I was able to step in and use my experience in the industry to rectify the issue.

The Solution

My first course of action was to review the ICStars website thoroughly as well as their Google Merchant Center account to determine the cause of the problem. I also examined Google’s policy rules surrounding Misrepresentation in depth to find the right solution. Once I had identified the problem, I got in touch with Google and submitted an appeal against the suspension of the account.

The Result

Both the client and I were delighted that the appeal against the account’s suspension was approved by Google. The ICStars team were extremely relieved when their Merchant Center account received Google’s approval and was back up and running once more.

They are now pleased to say that their Google Ads account is active, and they are currently running a successful Shopping campaign that is achieving excellent results for the business. At the present time, their impressions per month are over 100,000, and they are also receiving more than 600 clicks every month – an outstanding achievement for the business.



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