In this blog post, I’ll be discussing what to look for when comparing Google Ads agency prices. And that’s because when it comes to managing your Google Ads campaigns, hiring a reputable agency can make a significant difference to your advertising success.
There are so many agencies out there and comparing their prices and rates can be challenging. So, it’s important to look beyond the numbers and consider the various factors that ensure you get the best value for your advertising budget.
So, here are the 9 factors to consider:
1. Pricing Models
One of the most important ways to compare Google Ads agency prices is through pricing models. And there are a few models you can choose from including percentage of ad spend, fixed fee and performance based.
The agencies you’ll contact for a quote, will likely use one of these pricing models. And what you pay each month for Google Ads management will depend on the model used.
For example, a fixed fee rate will start from $450 per month for campaign management. And this will increase to thousands each month for bigger and more complex accounts. And for the percentage of ad spend, this will be between 10 – 25% of your spend. And if you have a monthly spend of $10,000 per month for example, and they charge 10%, you’ll pay $1,000 per month.
2. Services Included
The services offered determine the Google Ads agency prices that you’ll pay. Not all the services will be relevant to you, but these are likely to be important to most advertisers: Campaign setup, campaign management, keyword research, conversion tracking setup, performance reporting and so on.
Before any work can be done, your campaigns will need to be set up first. And this could be one or multiple campaigns, and you can expect to pay at least $450 per campaign setup. And it can be much higher for larger and more complex campaigns.
3. Expertise and Experience
The expertise and experience of the agency will help you decide if their prices are justified. So, look for agencies with a proven track record of managing successful Google Ads campaigns.
Check their reviews, case studies and testimonials to see who they’ve worked with and what results they achieved. An agency with strong expertise in your industry or niche may be better equipped to deliver targeted results at a good price.
4. Account Management and Communication
As part of your review of the services offered by the Google Ads agency and its prices, check what level of account management and communication you get each month. Will this be full or part management and how much time will they commit to your account and campaigns?
Also, check how they will communicate with you about the performance of your campaigns. Will it be via email or phone or online sessions? And do they charge for these options or if you need to meet more often?
Obviously, the more time they commit, the higher the fees are likely to be. So, clear communication and regular reporting will help you track campaign performance and make informed decisions.
5. Transparency
Transparency is key when comparing Google Ads agency prices. You should be able to identify the deliverables from the services provided and know what you are getting for your budget. And the agency should be able to answer any questions you have.
So, you should request a breakdown of costs and ensure that there are no hidden fees.
In your search for an agency, look for those who provide a detailed breakdown of ad spend, PPC management fees and any additional costs.
6. Performance Metrics
While it’s important to focus on Google Ads agency prices and fees, it’s equally important to focus on the metrics that are key to your business. So, these should be communicated to the agency you plan on working with to ensure you’re on the same page regarding your goals.
This will help the agency align their fees with the metrics and KPIs that are important for you. And then you can assess this to see if your budget will allow it.
Some important metrics to focus on in Google Ads are conversion rate, cost per acquisition (CPA), click through rate (CTR) and return on ad spend (ROAS).
7. Flexibility and Scalability
Assess the agency’s flexibility to your requirements and how they can help you scale as your performance and requirements change. This requires that you check their history of helping similar businesses as yours and how they’ve helped them scale.
As your business grows, you may require additional Google Ads services, increased ad spend or new campaign strategies. So, you need to determine if Google Ads agency prices cover this and if there will be any additional costs.
8. Industry Knowledge
There are industries like healthcare, finance, ecommerce, and others that have unique challenges and regulations that require expertise to resolve. So, when you look to hire a Google Ads agency, you need to check this and make sure you’re working with an agency that has experience.
An agency familiar with your industry can provide insights and strategies that are tailored to your niche, increasing the likelihood of campaign success. And the industry experience will be reflected in the Google Ads agency prices.
9. Client References
Client references will help you to effectively assess Google Ads agency prices. So, you should consider asking for references or speaking directly with current or previous clients of the agency. And if this is not possible, check out their reviews, case studies or testimonials to assess their experience in line with what they charge.
These references can help you gauge the agency’s ability to deliver on their promises and provide a positive working relationship. And it will provide you with valuable insights into their performance, customer service and overall satisfaction level.
Conclusion
Your goal should not be to find the cheapest agency, but to find one that offers great services at good prices. So, you should consider your specific needs, campaign goals, the agency’s expertise and transparency when comparing Google Ads agency prices.
I’m Mike Ncube and I’m a Google Ads specialist with over 15 years’ experience in the industry. Contact me today to discuss your requirements.
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