Google Ads has been available for car rental companies for many years. And some of the leading businesses and small ones too, have seen the benefits of running pay per click (PPC) ads in this platform.
But, like many other industries, it can be very competitive and reaching your targets can be a challenge, especially if you’re just getting started.
So, in the article I’ll be sharing some Google Ads tips for car rental companies to set up campaigns, to promote their businesses effectively.
1. Campaign Objective
One of the main features to update in your new campaign is the ‘Objective’ feature. This determines how you will update the other features in your campaign and the type of controls you will have, like the type of bid strategy you have access to.
For a car rental business, a leads or sales objective will be the most ideal. This will help you to focus on the audiences that you want to reach and are looking to book a car rental online or in person.
2. Campaign Type
After selecting your campaign objective you’ll see several options including the goals that you want to track for your campaign. And beneath this, you’ll be presented with several campaign types that relate to the objective you’ve selected.
If you’re setting up Google Ads for car rental services, then one of the main campaign types you’ll see is Search. This is the most relevant for car rental businesses because it helps you to manage the ads effectively with machine learning tools, while having control over the settings to adjust them manually to your requirements.
You’ll also get to choose the keywords you want to bid on. And you’ll be able to review the search queries that have triggered your ads and led to clicks.
3. Campaign Budget
The campaign budget is one of the first features you’ll need to update. This budget can be set at the account level too, and that’s beneficial when you have multiple campaigns and want to control how much you spend across your account.
Deciding on the right Google Ads budget for your car rental business can be a challenge. However, whether you’re a small or large car rental business, the good thing is you can start with a small budget to test the performance.
And then as you see improvement in your campaign, you can increase this to drive more clicks and leads. So, a good budget to start with is $500 per month and then increase as time goes.
4. Bidding Strategy
Next, you’ll work on one of the most challenging features in Google Ads: the bidding strategy. Because Search is an auction, you need to bid on keywords to gain a position in the search results and get some clicks.
For a new campaign, your choice of bid strategy will depend on the objective you selected at the beginning. And this could be to maximize clicks or conversions and you can also use manual bidding so you can set individual bids at the keyword level.
Later you can run some experiments to test other bid strategies to achieve a good return on ad spend.
5. Keyword Selection
Google Ads for car rental should usually start with keyword research. This helps you to find keywords that are relevant for your business and will help you achieve a good return on ad spend.
There are many research tools that will help you find the right keywords. But one of the best tools is Keyword Planner because it is free and is available in your account and provides you with accurate historic data on how the keywords you select performed in the past.
6. Text Ads
In each ad group you create, you’ll have one text ad which relates closely with the keywords you’ve chosen. And some of the primary keywords you find should be added in the headlines of your ads, so the ads look more relevant and lead to click and conversions.
Because of the major changes brought in by Google Ads for text ads, you now have the responsive search ad format that provides you with a lot more headlines and descriptions.
So, the machine learning system combines them at auction time, to create the best ads in the search results.
7. Ad Scheduling
Google Ads allows you to choose when your ads should be available to your potential customers. So, this can be on any days that are relevant for you and on specific hours that you want to advertise.
And for a car rental business it’s a good idea to always run the ads so you can test them. Then after a few weeks or months, you can check the performance to decide if adjusting the times makes sense for your business.
Conclusion
In conclusion, Google Ads for car rental companies is one of the best ways to advertise online. There are many tools and channels for you to choose from, including Search and you can get started quickly.
If you’re looking for an experienced Google Ads freelancer to set up and manage your campaigns, then you’ve come to the right place. Contact me today to find out how I can help.
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