Getting started with Google Ads for a massage spa can be exciting and one of the best marketing decisions you will make. It will allow you to target people who are searching for a massage business in your locations.
And that will give you great exposure especially if other massage businesses are ranking higher organically in your area. And that includes Google Maps too, where many people will look.
With Google Ads for your massage spa business, you’ll have control over which keywords you appear for. And you’ll be able to adjust your budgets easily to maximize your performance.
In this blog post, I’ll list share some tips that will help you set up the best Google Ads campaign for a massage spa.
1. Campaign Objective
One of the good features in campaign setup is the Objective feature. This presents you with multiple options depending on your business, and what you want to achieve.
As a massage spa business, the Leads objective will likely be the most relevant for you. That’s because you can focus the campaign on getting call and website conversions from people who are searching for massage and spa services in your locations.
This will provide you with insights and controls to help you achieve your leads goals.
2. Campaign Type
Next, you’ll need a campaign type that aligns with your objective. So, the success of Google Ads for your massage spa business will depend on the type of campaign you pick here.
And from experience and the options available for your industry, the Search campaign type will be the most suitable. That’s because it will allow you to target people who are searching for massage services in your location.
Later, you can test other campaign types like Display and an AI-powered type like Performance Max.
3. Campaign Budget
For your advertising spend, you need to set a budget that will help you get sufficient impressions and clicks to drive relevant traffic. And the budget should be in line with your goals and objective which you’ve set for your campaign.
A good starter budget for Google Ads for a massage spa business is from $500 a month. This will give you a good boost and send relevant visitors and then you can increase it as performance improves.
4. Bidding Strategy
Google Ads is an auction system. So, you need to set keyword bids to be visible in the search results and drive traffic to your website. And you need to select the best bid strategy that aligns with your goals and campaign objective.
First, I recommend that you set up conversion tracking, so you can track all leads that are coming through to your business. And that means you’ll have a good bid strategy to get the leads that you require.
So, a good bid strategy to start with when you’ve set up conversion tracking is Maximize Conversions. It will bid to try and get you as many lead conversions as possible for your budget.
5. Keyword Selection
Keywords are at the heart of search engine advertising. So, you need to pick the best ones if you want to run an effective Google Ads campaign for a massage spa business.
To get started, you need to use a keyword research tool. There are many to choose from and some are paid, and some are free.
I recommend the Keyword Planner tool because it’s free and is focused on Google traffic. And it’s available in your account under the Tools settings. It will help you to find the right keywords to add to your campaign.
6. Text Ads
The ads are what your visitors see when they search for your services on Google. So, it’s important to make sure that they are highly targeted and relevant to those who you want to attract and turn into customers for your business.
One of the challenges of running Google Ads campaigns for a massage spa business, is that you may experience some ad disapprovals. This is normal. And you can expect this to happen a few times. But if that happens and you follow the guidelines, all your ads will be approved.
You can run both responsive search ads and call only ads. But responsive will usually be better because you will reach a wider audience of users and not just those searching from a mobile device.
7. Ad Scheduling
And, one of the last features you’ll update in your campaign settings is Ad scheduling. With this feature you can tell Google when you want your ads to run. So that can be for some days and hours or you can run them all the time. The decision is up to you.
For a new Search campaign, I would recommend that you run the ads on all days and hours so you can get insights. And then later you can change to the best performing times for your business.
Conclusion
These tips will help you get started with an effective Google Ads campaign for your massage spa business. And as you launch it and get traffic, you’ll need good Google Ads management to make sure it continues to improve.
I’m a Google Ads expert with over 15 years’ experience. Contact me to discuss your advertising goals.
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