Are you thinking to hire a Google Ads expert to work on your account and manage it, but aren’t sure if this is right for your business?
If that’s the case, then you need to plan carefully and know what to expect when you hire a Google Ads expert.
It’s an important decision so you’ll need to weigh all the pros and cons of hiring one for your business because if you hire the wrong person or agency it could be costly for your business.
So, to help you in your search for a Google Ads expert to hire, I’ve written this article and included some points below to decide if it’s right for you.
What challenges are you facing?
If you’re thinking to hire a Google Ads expert, you’ll need to be clear on what you need and the challenges you’re facing. This will help you in your search for a Google Ads expert and these are some of the challenges that hiring one will help your business:
– your Google Ads expert has left and you need to hire another expert
– need help setting up new campaigns to promote your products or services
– you need help from a Google Ads expert to manage your campaigns and improve performance
– you need an audit to see how your current campaigns are performing and how they can be improved
– need help with training to help you master the platform and run your own ads
– your team doesn’t have time to manage your ads and need external help
– your Google Ads campaigns are underperforming and you need them to be optimized.
All of these are good reasons to hire a Google Ads expert for your business. And you’ll need to evaluate your requirements and then contact a Google Ads expert to discuss and request a proposal and quote.
What Google Ads services do you require?
The Google Ads services you require will determine whether you need to hire a Google Ads expert or not. And that should start with identifying what you require as I’ve mentioned in the point above. These services include:
Campaign management
If you’re already running campaigns, then it’s likely you need a management and optimization service. This is one of the core services offered by Google Ads experts and its main aim is to improve your ads and increase your sales or leads.
Campaign setup
Or maybe you are new to online advertising and need help setting up new campaigns. And for many businesses new to Google Ads, it looks like a complicated platform that’s difficult to understand. The reality is that it’s quite easy to master with a little training and hiring a Google Ads expert will help you get started. And they will do the keyword and competitor research and set up new Search campaigns for you.
Campaign training
If you’re looking to learn the Google Ads platform, then you should hire a Google Ads expert for training. Whether you’re a beginner or have intermediate knowledge, you’ll be able to get the right training to suit your needs. And the training can be for any campaign type that is relevant for you including Search, Shopping, Display, Remarketing and so on.
Campaign audit
A campaign audit is important because it helps you learn how to improve your ads or fix specific issues that are affecting your account. You can hire a Google Ads specialist to carry this out this audit. And they will provide you with ideas on how to improve your campaigns and can also implement for you too.
What is your Google Ads budget?
If you have a very low advertising budget, like under $500 per month, then it may not be ideal to hire a Google Ads expert, especially if you don’t intend to increase it over time.
However, if you’re still just starting and testing your ads to see what returns you’re likely to get, then a small budget is fine. And then you can increase it as performance improves. And hiring a Google Ads expert is a good idea because it will help you to run effective campaigns.
Also, many large businesses start with small budgets but they increase this as performance improves and as they work with a Google Ads expert to guide them on their budgets.
What is the average Google Ads expert hourly rate?
The average Google Ads expert hourly rate with freelancers is $80 per hour. And for agencies the average hourly rate is $150 per hour. But you’re likely to pay less or more depending on your exact requirements.
However, working with an hourly rate has some challenges. It’s not easy to know how many hours the Google Ads expert you’ve hired is spending on your account. And they may not know themselves if they are not tracking their time, which is a challenge.
It’s best to agree on the scope of the work and deliverables and then allow the expert the time to achieve this – with regular reviews and reports.
What are the costs to hire a Google Ads expert?
Some freelancers and agencies don’t charge an hourly rate. Instead, they charge a fixed fee or monthly retainer for all their Google Ads services.
However, from the quote you get and the amount of time they’ll spend on your account, this will give an indication of what they charge per hour.
It also depends on the services that you’re looking for. If it’s management of your campaigns for example, this will depend on how many campaigns you have and how much you’re spending per month on average.
And usually Google Ads management charges start from $500 to about $2000 for small to medium-sized accounts. But this will be higher for large accounts with many campaigns that require a lot of work. And that generally includes accounts that spend over $20,000 per month on advertising.
For the setup of new campaigns this will also depend on how many campaigns you require. And it also depends on the type of campaigns that you require.
Search campaigns are the most popular and most businesses run these. The cost to set up a Search campaign starts from $450 per campaign. And this includes keyword research, writing text ads, choosing assets, creating the campaign and so on. This is a one-off fee.
Will you have to sign a contract?
You must decide if you want to hire a Google Ads expert that requires you to sign a contract. Fortunately, there are many who don’t but there are pros and cons to both options.
With a contract you’re tied in for a period, whether that’s 6 or 12 months. And that can usually cost more, and it’s not always guaranteed that the campaigns will work well.
With no contract you’re free to easily move on if things are not working out. So, it can be a good way to get started and hire a Google Ads expert for a certain period. But it’s a good idea to hire someone for at least three months. That is usually enough time to get the campaigns working effectively.
What experience do they have?
If you decide to hire a Google Ads expert, one of the most important things you’ll need to check is their experience.
So, you’ll need to check reviews, case studies and so on to see who they’ve worked with and how much experience they have in Google Ads.
This will help you decide if it’s ok for your business to hire a Google Ads expert. Or you can hire the most experienced, which can be helpful, but the costs are likely to be higher.
What Google Ads process do they follow?
Check if the Google Ads expert you want to hire has a process that aligns with what you want to achieve. Every expert has their own process for working with new clients and managing campaigns and what they are able to offer.
The process should cover what happens when you first make contact, what information they require, how they set up or manage campaigns and how and when they take payment.
And you can ask questions if anything does not seem clear.
Conclusion
I hope this article has helped you come to a decision to hire a Google Ads expert or not for your business. Of course, there are other things to consider which I have not covered here, so feel free to contact me to discuss.
I’m a Google Ads expert with over 15 years’ experience working with small to medium-sized businesses in the United States and around the world. I’m ready to help if you have any questions or comments about Google Ads.
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