Blog

Home >>Google Ads for Chiropractor: How to Setup an Effective Campaign
Google Ads for Chiropractor
Google Ads for Chiropractor: How to Setup an Effective Campaign

Google Ads is the best advertising platform for a chiropractor that’s looking to target local patients. And that’s because it allows you to target people who are searching for a chiropractor in your locations, with targeted ads.

So, it’s important to set this up correctly in Google Ads and do thorough keyword research to find the best keywords to match what people are searching for.

In this article I’ll be discussing some important tips to help you set up an effective Google Ads campaign.




1. Campaign Objective


Google Ads is ideal for a chiropractor who is looking to drive leads and inquiries for their business. And it allows you to set this as an objective when you’re setting up your campaign and adjusting the features.

This objective then provides you with the features that you need to reach your targets. And it recommends the bid strategy and budgets that you should set for the objective.

It also recommends the best campaign type to set up so you can reach people searching for a chiropractor in your locations.




2. Campaign Type


The ‘Lead’ objective presents you with several campaign types to reach your potential patients. As a chiropractor, the best campaign type to use is the Search campaign.

With Search, you’re able to add keywords that relate to what people are searching for on Google. And you’ll have related text ads that appear when users are searching for a chiropractor in your locations.




3. Campaign Budget


Next, you need to think about how much you want to spend in your campaign. One of the benefits of a Google Ads campaign for a chiropractor is that a small budget is sufficient to start with, as it gives you an opportunity to see what works and what doesn’t.

One way to find out what budget to set is to first carry out some keyword research and see what the volumes are like and what the average cost per click is. This helps you come up with a budget.

However, a good starter budget is $500 per month and then you can increase it as performance improves.




4. Bidding Strategy


The bid strategy is one of the main factors that determines how much you’ll pay for each click. Because this is an auction system, your ads will be positioned according to your bids and the quality of your ads.

Google Ads has automated and manual bidding strategies. These are the two main types and when you’re getting started, it’s better to start with an automated bid strategy like Maximize Clicks to try and get as many clicks as possible for your budget.

Later you can switch to a conversion-focused strategy when you’ve built enough traffic history, and the system has data to make informed bidding actions at auction time.




5. Keyword Selection


An effective Google Ads campaign for a chiropractor should have the best keywords to target the right searches. This is the most important part of advertising in Google Ads and will require good research to ensure it is done correctly.

So, you’ll need to carry out some keyword research. And the Keyword Planner tool in Google Ads is the best place to start. It’s a free tool and quite often will provide you with all the keywords you’ll need to bid on.




6. Text Ads


Text ads are the content that searchers see when looking for a chiropractor in your locations. So, it’s important that this content is well targeted and relevant to the keywords in your campaigns and the search terms visitors are using.

This means writing ads that are highly targeted and include relevant benefits and features in your headlines and descriptions. And include a call to action that describes the main action that you want them to take on your ads and website.




7. Ad Scheduling


One of the last features you’ll need to update in your campaign is Ad scheduling. This feature allows you to set the days and hours when you want to run your ads. So, you can, for example run ads Monday to Friday only and maybe weekends too. Or you can run them on any day and turn them off in the evening. Or any other days or hours you want.

When launching Google Ads campaigns for a chiropractor, it’s a good idea to run them on all days and hours even when your clinic is closed. This helps you to see the best times for you. And many people will search at odd hours but still contact you during working hours.




Conclusion


Running a Google Ads campaign for a chiropractor has some challenges but when done correctly, it can lead to great results. And that starts with research and setting up the campaign with the best features and controls as described above.

If you’re looking for help setting up a campaign, I’d be happy to help. I’m a Google Ads specialist with over 15 years’ experience. Contact me today to discuss.

Please enable JavaScript in your browser to complete this form.
Name

Author

  • admin

    Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

Related Post

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *