Google Ads will help you as a dentist set up and run effective campaigns to reach people looking for a dentist in your locations. It has an impressive list of campaign types but the most relevant will be a Search campaign because you can target people searching for a local dentist.
However, setting up and optimizing campaigns has some challenges and requires some expertise. So, hiring a PPC expert may be ideal if you’re looking to get started effectively.
Here are some factors that will help you decide if hiring a PPC expert is the right thing for you as a dentist.
1. Campaign Setup
Google Search Ads is the most ideal campaign type for a dentist. That’s because it allows you to target people who are actively searching for a dentist in your location and reach them with targeted ads that perform effectively.
So, a PPC expert will carry out keyword research to find the best searches that your potential patients are searching with. And the expert will use these to create a new Search campaign and tightly themed ad groups with high quality keyword scores and responsive search ads.
Their fees to carry out this will depend on factors like their experience and skills. But this will usually cost about $450 on average to set up a new Search campaign.
2. Campaign Management
The Google Ads management fees to manage and optimize dentist campaigns, starts from $550 per month. This requires a lot of work and includes:
– updating search queries to ensure you’re targeting the correct ones.
– adding negative keywords to block irrelevant searches.
– optimizing headlines and descriptions to improve click through rates.
– launching conversion tracking to track all leads and inquiries
– restructuring campaigns and ad groups to improve efficiency.
– reducing ad spend to boost return on ad spend in your campaigns, and much more.
3. Keyword Research
Google Ads provides the Keyword Planner tool, which you can use as a dentist to find the best keywords to add in your campaigns. And when you work with a Google PPC expert, they’ll carry out this research, mainly before launching your campaigns and throughout your advertising efforts.
The Keyword Planner tool is a free tool and is available in your account and you can use at any time. But there are third-party research tools like SERanking and other similar ones that you can test. They are not free but can provide great value.
4. Conversion Tracking Setup
Conversion tracking set up is important for a Google Ads campaign for a dentist. This helps you to see where your leads and calls are coming from and then you can optimize the ads based on the performance.
Conversion tracking should be set up before you activate your campaigns. So, it’s one of the first things you should launch when you create your Google Ads account.
5. Remarketing Setup
With a Remarketing campaign, you’re able to reach people who’ve been on your website before and are potentially looking for a local dentist. That’s because many people will visit your website and look around but will not contact you, especially on their first visit.
So, you need a campaign type that allows you to retarget these visitors. And with Remarketing, a campaign type that’s built for this purpose, you can reach these potential patients and promote your dental services, so you can bring them back to convert.
The cost to set up a Remarketing campaign for a dentist is about $400 on average, and the amount will depend on the complexity.
6. Analytics Tracking & Reporting
A good PPC expert will help you with website tracking and reporting on your Google Ads traffic. And they’ll help set up your Google Analytics account and link it to Google Ads and send you regular reports and insights on how your PPC traffic is performing.
Google Analytics will also be important for your conversion tracking, which you’ll then import into your Google Ads account. A Google Ads specialist will set all of this up for you and ensure that it is tracking correctly.
7. Google Ads Training for Dentist
Many dentists run their own ads and manage and optimize them in-house as part of a team. This is possible because of Google Ads training solutions that equip them with the skills and tools to help them run their own ads.
So, if you’re thinking of running your own ads in-house, then you should consider getting some training. And you should hire a Google Ads expert with a lot of experience working with dentists and running and setting up effective campaigns.
Google Ada training fees are about $150 per hour but will depend on what you need to learn and who is providing the training.
Conclusion
Google Ads is one of the most effective ways to promote dentist services. It has all the tools you need to reach people online who are looking for a dentist in your locations.
I’m a Google Ads consultant and I help dentists set up and manage effective campaigns. Get in touch today to discuss your requirements.
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