Google Ads is now the leading advertising channel for plumbers looking to reach their audiences online. And many spend thousands of dollars each month on their campaigns and achieve a good return on ad spend of over 200%.
However, some plumbers are not sure where to start and many lack the confidence to run their own campaigns. This is understandable. However, there’s a lot of help available and a Google PPC expert with experience working with plumbers will be a great resource for you.
I’ll share below how a PPC expert can help, and what you’re likely to pay for each of their Google Ads services.
1. Campaign Setup
Setting up Google Ads campaigns for plumbers presents some challenges to be aware of. First, you need to decide which campaign type is the most suitable for your business. There are a few to choose from, but Search is usually the best because it allows you to target people who are searching for a plumber online.
The fee to set up a new Search campaign for a plumber starts from $450 per campaign. However, this will depend on factors such as number of keywords, ad groups and more.
Whether you hire a Google Ads freelancer or an agency, it’s important to check that they have experience setting up Google Ads campaigns for plumbers.
2. Campaign Management
After running your campaigns for some time you will have some data so you can see how they are performing. This will help you to optimize them to get the best results possible and continue to improve your advertising efforts.
Working with a PPC expert means they’ll provide you with insights on how the ads are performing. And then they’ll take action to improve them and increase your return on ad spend.
So, this Google Ads management is important for plumbers, especially if you are busy and need someone else to manage them.
The cost to management your account varies and depends on many factors like experience, budget amounts and others. But this usually starts from $550 per month.
3. Keyword Research
A PPC expert will carry out keyword research to find the best keywords and search queries to target. This will be part of the campaign setup and the ongoing management of your campaigns.
Finding the right keywords is important for a plumber. There are many keywords to choose from and many are locally based keywords, but not all are created equal.
What you need is an expert who will find highly targeted keywords that drive consistent leads and inquiries every day. And this is possible with the many research tools that are available out there including the Keyword Planner tool in Google Ads.
4. Conversion Tracking Setup
You should set up conversion tracking before running any campaigns. This helps you to see which campaigns, ads and keywords are driving leads for your business. As a plumber, this helps you to see what is working in your account and what isn’t.
Setting up conversion tracking can be difficult. And many advertisers are not sure how to do it correctly and that’s understandable. So, a PPC expert will help you with this and they’ll set it up in Google Analytics or Google Ads.
5. Remarketing Setup
Remarketing is a campaign type in Google Ads that allows you to retarget people who’ve visited your website before. Not many plumbers run this type of campaign. And that’s understandable because most times people search for a plumber in an emergency or for a quick one-off job.
However, retargeting past visitors will remind them why they came to your website earlier. And they are likely to remember next time they are looking for a plumber. So, it helps with raising awareness of your business and services.
The fee to set up a Remarketing campaign will depend on its complexity. But a basic campaign is usually sufficient, and this will cost about $450 per campaign, all in.
6. Analytics Tracking & Reporting
Google Analytics is a free web analytics program that tracks visitors on your website. So, you’re able to see where visitors have come from and what they’re doing. And the great thing is the software is free and links easily with your Google Ads account.
If you don’t have an account yet, the Google PPC expert will create one for you and link it with your Google Ads account. And they will grant you full admin access to it.
So, as you run your campaigns, data will be shared between both accounts including things like metrics, audiences and conversion tracking.
7. Google Ads Training for Plumbers
Not many plumbers want to run their own ads. They are often busy running their businesses and don’t have the time to optimize their campaigns and to set up new ones. So, they would rather have a Google Ads specialist with experience in their industry, managing campaigns for them.
But Google Ads training is important for plumbers who want to set up and manage their own campaigns. And if this is something you’re interested in, then it’s important to find out what that includes and whether it will work for you or not.
So, you can reach out to a Google Ads expert to find out what is included and for the costs. On average training starts from $100 per hour and can depend on what you want to learn.
For plumbers this will relate to learning Search campaigns and how to set them up and manage them.
Conclusion
Overall, Google Ads is a great advertising platform for plumbers. It helps you to target your audiences precisely and reach people who are searching for a plumber in your location. And a Google PPC expert will help you to set up and manage effective campaigns.
I’m a Google Ads consultant and I provide services for plumbers looking to promote their businesses. Contact me today to discuss your advertising plans.
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