Google Ads is an advertising platform for real estate businesses to reach their audiences and markets online. It has many features and channels and has been proven as one of the leading advertising platforms for realtors.
Whether you’re a real estate agent, real estate wholesaler or investor, Google Ads has the tools to help you reach your audiences.
In this article, I discuss how a PPC expert can help set up and manage Google Ads campaigns for your real estate business and what you’re likely to pay.
1. Campaign Setup
A Google Ads specialist for real estate agents helps to set up effective campaigns to promote your business and the properties you’re selling. There are multiple campaign types that they can set up, however Search would most likely be the most relevant.
So, this will include setting up a new campaign, ad groups, ads and keywords and optimize them to get the best results from them.
The fee to set up a Google Ads campaign starts from $450 per campaign and the actual amount depends on several factors, including the complexity of the campaign and experience of the Google Ads expert.
2. Campaign Management
Google Ads management of a real estate advertising account is important but can be difficult. There is a lot of competition in each city, county and town, so a proven strategy is needed to make it a success.
This is where hiring a PPC expert could be of great benefit to your business. They will have experience setting up and managing real estate campaigns for a wide range of businesses.
The cost of Google Ads management varies and depends on the experience of the expert and other factors. But this starts from $500 per month for basic accounts to thousands for complex and larger accounts.
3. Keyword Research
Keyword research is one of the first things a Google PPC expert will carry out before setting up your campaigns. This research shows what keywords other realtors are using in their Google Ads campaigns and the most targeted keywords that will lead to quality leads and sales.
There are many keyword research tools that a PPC expert can use. And one of the most popular is the Keyword Planner tool, a free research tool in your Google Ads account.
The fee for keyword research is usually included in the campaign set up and also throughout the management of your Google Ads campaigns.
4. Conversion Tracking Setup
To get the best performance from Google Ads for your real estate business, you should first set up conversion tracking. This is one of the first things you should do, either before setting up a new campaign or just before you launch it and start advertising.
This will allow you to see which campaigns, ads, keywords and ad groups are driving leads for your real estate business. That could include tracking form submissions about properties you are promoting or a property guide that they can download or even signing up to receive updates on new properties.
You can track all of this and more in your Google Ads account. And the sooner you set it up, the better.
5. Remarketing Setup
One of the benefits of running campaigns in Google Ads is you can set up a remarketing campaign to retarget past website visitors. So, if you have visitors that have looked at specific houses, condos or apartments on your website, you can retarget them and remind them of the properties they’ve looked at.
This is a powerful way to bring people back and to help you sell or rent out your properties effectively.
Most people will view a property once or a few times and will leave and may never come back. So, you don’t want to lose them for good, so you should retarget them and bring them back.
The cost to set up a Remarketing campaign starts from $550 per campaign.
6. Analytics Tracking & Reporting
This point is closely linked to point 4 above about conversion tracking setup. Even if you decide to set up conversion tracking in Google Ads, you should still have a Google Analytics account so you can track all your traffic sources including Google Ads and create relevant reports.
This helps you to see how visitors and customers interact with your website on different platforms. And you’ll be able to customize the features to your requirements and also create reports that you can compare metrics from previous periods.
If you work with a Google Ads consultant, they’ll create these reports for you easily and send them to you weekly and monthly.
7. Google Ads Training for Real Estate
For realtors that want to run their own ads and manage them in-house, then some Google Ads training would be helpful. This will help you to learn the platform effectively so you can set up your own campaigns and then optimize them as they run.
However, the challenge may be knowing how many hours of training you’ll need. Ideally, you should start with three hours to get a good fundamental understanding of the features and controls, and then add a couple of hours of training each month. And within three to four months you’ll have a solid understanding of Google Ads to run effective ads.
Conclusion
Google Ads advertising for real estate businesses has some challenges but with the help of a PPC expert, you’ll run effective campaigns to achieve good return on ad spend.
Need help setting up new campaigns? I’m a Google Ads freelancer with over 15 years experience. Contact me today to discuss.
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