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Google PPC Specialist Search: Overcoming Challenges and Finding the Right Fit

Searching for a Google PPC specialist can be challenging. How do you find a specialist that aligns with your goals and plans, has extensive experience, and fits in with your company culture? Not an easy task.

So, you need to invest time finding the right Google PPC specialist and follow a good selection process. This can result in very successful campaigns but can be disastrous when not done correctly.

Here are 8 points that will help you find the right Google PPC specialist for your business.



1. Figuring out what you really need


Before you search for a Google PPC specialist, take a moment to think about what you really need. Are you looking for someone to set up your account and campaigns or maybe you already have campaigns and are looking for PPC management?

Or are you looking for a Google Ads audit to see what opportunities can be discovered to improve your ads? Maybe all of the above or some PPC training to help you manage it yourself?

Whatever it is, make sure you clearly define your goals to find someone who matches your needs.


2. Finding the right Google PPC specialist among many


Because of the high demand for PPC specialists, this has led to many people joining the industry. So, there isn’t a shortage of specialists to help you with your advertising efforts in Google Ads.

And doing a search online and sorting through websites, profiles, LinkedIn and so on can be overwhelming, making it challenging to find the right fit.

To make this a success, consider focusing on their expertise, certifications, knowledge, proficiency and more. And you can check this in their reviews, testimonials, and case studies. And you can check who they’ve worked with, especially other businesses in your industry.



3. Assessing experience and track record


After finding a Google PPC specialist that you may want to hire; you’ll need to check what experience and track record they have. Experience speaks louder than words. So, you don’t want to hire a Google PPC specialist who is all talk and no action.

So, when you’re evaluating, ask for some case studies and reviews. An experienced Google Ads specialist will have these in abundance, and you’ll be able to see these on their website.

Look for evidence that they are able to deliver results like increasing click through rates, boosting sales or leads, slashing costs and maximize your budget.




4. Staying up to date with industry changes


The PPC advertising landscape is constantly changing. In just the past few months, Google has rolled out many updates and withdrawn some features and controls, to help marketers and advertisers run effective campaigns.

So, it’s essential to hire a Google PPC specialist who stays up to date with these changes and adapts their strategies accordingly.

As you search for a Google PPC specialist, find out how they keep themselves informed about industry trends. What platforms and resources do they use and what courses are they taking, and seminars are they attending?

And find out if they are a Google Partner, as this reveals a commitment to developing their skills in the industry.

Also, check their social platforms to see what courses, conferences, and seminars they’ve attended. Or if they have done any talks at these, that would be helpful too.

Finding someone who’s always in the know will save you from hiring the wrong Google PPC specialist.




5. Effective communication and meetings


Good communication is crucial when working with a Google PPC specialist. This is important because it allows you to share your goals and plans, so you are both on the same page regarding the strategy.

As part of your search for a Google PPC expert, check their communication skills, both written and spoken. This will help you to see what you’re likely to experience as you work together over the months and  years.

Also, before starting any work, make sure you agree when and how meetings will be held, and how often. This can be a problem later if it is not discussed early, regarding your expectations.



6. Analytical and problem-solving skills


To run effective PPC campaigns, you need a data-driven approach and the ability to analyze metrics to optimize performance. This is what you should look for in a Google PPC specialist that you are looking to hire.

So, search for someone with a strong analytical background and ideally with knowledge of Google Analytics 4. This is a great platform for tracking and reporting PPC traffic. And check they have knowledge with conversion tracking, which is crucial to track sales or leads effectively.

These skills will help to make data-backed decisions to continuously improve your campaigns.




7. Fits with your company culture


While technical expertise is crucial, finding a Google PPC specialist who aligns with your company’s culture is equally important. Search for someone who is willing to work closely with your team, understands your goals, has a growth mindset and is adaptable.

Also, check they can work with your internal processes if that is important to you. However, check what processes they have regarding PPC to see if they align with yours.

So, look for someone who is flexible, open-minded, and ready to dive into your company’s unique culture.



8. Google PPC specialist fees


The fees that a Google PPC specialist charges will help you determine if they’re a right fit for you. These fees are dependent on various factors like experience, type of service, industry knowledge, hourly rate and so on.

It also depends on whether you want to hire a PPC freelancer or a PPC agency. There are pros and cons to both, and their fees differ too.

For a service like PPC management, fees start from $450 per month on average. And this can rise to thousands each month for large accounts with many campaigns.

For campaign set up in Google Ads, you can expect to pay about $300 per campaign.

I’ve written an article about PPC service rates that you can read to get a fuller picture of what you can expect.




Conclusion

In a world full of Google PPC specialists, it can be a challenge to find the right one for your business. But by starting with your needs and target markets, you’ll be on your way to find the best PPC specialist.

As a certified Google PPC specialist I can help. I have over 15 years’ experience and have worked with a wide range of small to medium-sized businesses. Reach out to me to discuss your requirements.

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    Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

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