PPC & SEO PRICING

One of the questions I’m asked by many prospective clients, is what I charge for my services. So, I’ve written this article to explain my pricing structure and what each service includes.

However, every business is different, and I’ll need more information to send you an accurate quote. But this guide will give you an idea of what to expect from my services and what I charge.

Google Ads Campaign Setup

There are multiple campaign types in Google Ads, but Search is the primary campaign type and my charges start from $300 to set up a new campaign.

This is to set up one campaign and includes finding keywords and the following work too:

  • ️ Setup a search campaign
  • ️ Up to 10 Ad Groups in the campaign
  • ️ New Text Ads
  • ️ Up to 2 Ads per Ad Group
  • ️ Keyword Research
  • ️ Negative Keyword Research
  • ️ Ad Extensions Added – Sitelinks, Callout, Call and more.

Google Ads Campaign Management

Google Ads management is a service to improve the performance of your account and campaigns. My fees to manage a Google Ads account start from $400 per month.

However, I’ll first need to assess your account and campaign and then send you a fixed monthly quote.

This is what’s included in the Google Ads management service:

  • ️Campaign & Ad Group Optimization – this includes the structure and budget and locations and bid strategies and we have to make sure these settings are the best to reach the targets
  • Ongoing Keyword Research – we will do some initial keyword research to setup the ads effectively and this will be done regularly
  • Negative keyword research – we will use the search terms report to identify irrelevant searches and block them
  • Ad Testing – we will test ads and landing pages and go with the best performing ones
  • Landing Page Review – as part of the work I will carry out a review of the pages and use Google Analytics to advise you on engagement and performance and what changes to make
  • ️Quality Score Improvement – quality scores are important and we will work on these regularly to try to get them to 10/10 for the keywords
  • ️Conversion Rate Improvement – conversion rates are tied to the leads and enquiries and only search queries that are performing will be kept
  • ️Reducing CPC Rate – CPC rates affect how much you spend and I will update you as often as is practical on what budgets to set.

Google Ads Audit

I charge a one-off fee to audit a Google Ads account, and this is from $450 per account. And I’ll send you a report in pdf or word format with full details of my findings and recommendations for your account.

This is some of what’s included in the audit:

  • ️ Expert opinion on how your campaigns are performing.
  • ️ How to allocate budgets to the right campaigns.
  • ️ Steps to increasing leads or sales for less spend.
  • ️ How to launch better performing ads and keywords.
  • ️ Tips on how to implement the recommendations.

Google Ads Training

Training is from $360 for two hours online on Zoom or Google Meets. However, if you have a team of 5 or more, I can offer full-day online Google Ads training at $400 per person and this will take you from beginner to advanced training, which is usually required when a team needs training.

For in-person training, my fee is $550 per person for a team of 5 or more. I don’t usually offer in-person training for less than 5 people, but contact me to discuss.

The Google Ads Training includes:

  • ️ How to set up an effective campaign
  • ️ How to effective responsive search ads
  • ️ How to conduct keyword research
  • ️ How to set up conversion tracking
  • ️ How to carry out competitor analysis
  • ️ How to manage your campaigns
  • ️ How to create insightful reports

SEO Training

My SEO training charges are the same as training for Google Ads, as mentioned above.

Training is $360 for two hours online on Zoom or Google Meets. However, if you have a team of 5 or more, I can offer full-day online training at $400 per person and this will take you from beginner to advanced training, which is usually required when a team needs training.

For in-person training, my fee is $550 per person for a team of 5 or more. I don’t usually offer in-person training for less than 5 people, but contact me to discuss.

The SEO training covers the following:

  • ️ Introduction to SEO
  • ️ How to conduct SEO keyword research
  • ️ How to create a content strategy
  • ️ Tips on how to build backlinks
  • ️ Learn how SEO impacts web design
  • ️ How to optimize your website

Google Ads Suspension

Having your Google Ads account suspended is one of the most frustrating things to experience. And it can be difficult and painful to get it reinstated.

Fortunately, I’ve helped many clients get back on Google and you can read my case studies to find out more.

I’m not able to help in all situations. But I’ll always tell you the truth of what is possible and the different options to get you reinstated.

My fees to lift a Google Ads suspension or work on another option, start from $700. And this is a one-off fee.

This is what’s included in the service:

  • ️ A full audit of your Google Ads account
  • ️ Review the suspension against policies
  • ️ I send recommendations to update ads
  • ️ I will make campaign updates
  • ️ We will submit an appeal after
  • ️ After approval, we will optimize account

ppc consultant hourly rate

About Me

As a Google Ads specialist I’ve worked with a wide range of businesses in many different industries. And this pricing guide is what I use with all clients and hopefully it has given you a clearer idea of what my rates are for campaign set up, management, audits, training and more. 

Let’s Get Started

Let’s work together on creating a custom Google Ads campaign to take your company to a higher level of success. Get in touch with me below and let’s get started!
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  • Hi, Mike Ncube is a leading digital marketing consultant who blogs about the best and latest digital insights. He writes about topics such as Google Ads, digital strategy, LinkedIn Ads, Email, SEO, Google Analytics and more. Reach out to him if you have any questions and subscribe to his blog to start learning.

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