I collaborated with the client to launch a targeted Google Ads Campaign, aimed at expanding their reach and increasing leads through online traffic.
Backwoods ADC provides professional animal removal and control services across the Hudson Valley in Ulster, Orange, Dutchess, and Westchester counties. Specialized in humane animal removal, exclusion, and decontamination, they bring over 50 years of combined experience in the field. In addition to animal control, they offer eco-friendly tick and mosquito fogging services, serving local residents with expertise and care.
Despite their local reputation and extensive experience, the business faced challenges in attracting new clients online. As a regional service provider, they needed a cost-effective way to promote their business and generate leads within their target counties. They wanted me to design and implement a Google Ads Campaign that would effectively reach potential clients and drive more engagement through their website and calls.
The Challenge
As a small, locally-focused business, they needed an affordable way to raise awareness among new customers and reach people actively searching for wildlife removal and control services in their area. The business needed a campaign to connect them with prospective clients in a competitive market. Their goal was to increase visibility and capture leads quickly through Google Ads, where potential clients often turn when searching for urgent animal control solutions.
The Solution
To meet their objectives, I set up a new Google Ads Search Campaign targeting specific keywords. The campaign leveraged geo-targeting, focusing on users in Ulster, Dutchess, Orange, and Westchester counties, ensuring that their ads appeared to those actively looking for local animal control solutions. Additionally, the ad copy highlighted their humane approach, licensing, and eco-friendly services, building trust and credibility.
I also included call extensions in the ads, making it easy for potential customers to reach out directly from search results, an ideal feature for urgent service needs. With optimized bids for local searches, the ads were created to capture leads while remaining within the budget constraints common of small businesses.
The Result
The campaign quickly produced strong results, driving significant engagement and lead generation for the business. Within the first month, they received over 40 phone call leads and saw an increase in website visits, with over 200 new visitors each month. The Google Ads Search Campaign successfully brought in local traffic, introducing new customers to their expertise and humane approach to animal control, and positioning them for sustained growth in their region.
