I worked with this client to revamp their existing Google Ads strategy, pausing poorly performing campaigns and implementing new, targeted Search Campaigns to align with their marketing goals.
Jenna in White is a Michigan-based bridal boutique and fashion house specializing in luxurious, custom-made wedding dresses. Owned by Jenna, who is also the owner and creative director of Elissar Bridal, the boutique is deeply committed to helping brides find and create their dream wedding dresses. Known for exquisite hand-beaded lace and unique designs, Jenna in White has helped thousands of brides bring their wedding day visions to life.
While the boutique is well-regarded locally, their previous Google Ads Campaigns were underperforming, failing to generate the quality leads and conversions needed to meet their goals. With a desire to improve their online advertising results, the business needed my expertise in creating effective ad campaigns that could reach potential brides actively searching for premium wedding dresses in Michigan and beyond.
The Challenge
The client faced the challenge of maximizing the effectiveness of their Google Ads Campaigns to bring in qualified leads. Their original campaigns were not delivering the expected results in terms of traffic and conversions, making it difficult for the boutique to reach brides at crucial decision-making moments. Looking for a solution to turn around their Google Ads performance, they reached out to me for assistance in refining and targeting their campaigns to attract brides looking for high-end, custom-designed wedding gowns.
The Solution
To help the business achieve their goals, I paused their previous campaigns and set up new, strategically designed Search Campaigns. I focused on targeting keywords related to luxurious wedding dresses, bridal boutiques, and custom designs to reach brides who value premium, unique gowns. The ad copy emphasized the boutique’s unique selling points, including their hand-beaded lace, luxurious materials, and Jenna’s personal commitment to helping brides find their dream dress. I also set up conversion tracking for calls and form submissions, ensuring I could monitor and optimize the campaign’s performance effectively.
The Result
The new Google Ads Campaigns quickly started to generate results, producing a high click-through rate (CTR) of 10% and a conversion rate of over 10% for calls and form submissions. These metrics showed that the refined targeting and messaging successfully connected the business with brides interested in their unique offerings. By improving visibility and driving qualified leads, the campaign significantly enhanced the boutique’s online performance.
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