I worked with this client to audit and restructure their Google Ads Campaigns, replacing their existing Pmax and Smart Campaigns with a new, targeted Search Campaign. This transformation helped the business track conversions more effectively and improve the overall performance of their advertising efforts.
Dr Beemer, founded in 2007, is an auto repair and service shop based in Austin, Texas, specializing in European car brands, including BMW, MINI, Mercedes, and Audi. Originally focused solely on BMW and MINI repair, Dr Beemer has since expanded their services to include all makes and models. The company aims to continue delivering top-notch service with the same quality and precision that built their reputation in European car care.
The Challenge
Although they had been running Google Ads Campaigns, they weren’t sure whether these ads were generating a return on investment. Additionally, they were using only Pmax and Smart Campaigns, which were not fully optimized for their specific needs in reaching high-intent car service clients. The company needed to better track ad performance, drive more relevant traffic to their website, and improve the conversion rates of potential customers who were looking for specialized car repair services. To gain clarity on their ads’ effectiveness and maximize their advertising budget, they turned to me for a comprehensive Google Ads audit and strategic campaign restructuring.
The Solution
The first step was conducting a complete audit of their existing Google Ads Campaigns to assess their effectiveness and find areas for improvement. Through the audit, I identified that the existing Pmax and Smart Campaign types were not ideal for their goals, as they lacked the targeted precision needed to attract high-intent users searching specifically for European car repair services. After discussing the company’s objectives, I decided to set up a new Google Search Campaign with carefully chosen keywords focused on European car brands and auto repair.
To track conversions and monitor campaign performance more effectively, I also set up a Google Analytics account for them. This included configuring conversion tracking on their website, allowing me to gain insights into which ad groups and keywords were generating the most conversions. This tracking setup gave me a clearer picture of customer behavior, enabling me to refine ad content and targeting strategies for maximum impact.
The Result
The new Google Search Campaign and improved tracking systems led to substantial improvements in ad performance and customer engagement for the business. The revamped ad strategy resulted in a conversion rate increase of up to 20% for specific ad groups, indicating that more users were taking valuable actions, such as booking a service or contacting the business, after clicking on the ads. The click-through rate (CTR) also saw a boost, exceeding 5%, showing that the new ads were more relevant and appealing to their target audience.
In addition, the campaign reached over 3,000 potential customers each month, bringing a steady stream of relevant traffic to their website. This surge in traffic and engagement has allowed them to expand their customer base while continuing to deliver the top-quality service that customers expect.
With these optimized strategies in place, the company now enjoys a well-rounded and high-performing Google Ads Campaign that supports their continued growth and reputation for excellence in European car repair.
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Conversion Rate Increase
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