I worked with this client to revamp their Google Ads strategy, pausing ineffective campaigns that had been driving clicks but failing to convert those into sales. I then set up brand-new Shopping Campaigns and optimized their Merchant Center listings to help the business achieve its marketing and sales goals.
Rey Amargo is an artisanal chocolate company based in Seattle, Washington, with a rich history dating back to 1939. Known for its pure stone-ground chocolate, they offer a variety of high-quality products, including Maria Bonita Bars and Maria Bonita Chocolates. Their commitment to authenticity and quality craftsmanship sets them apart in the market.
While Rey Amargo had been running Google Ads for over a year, they were struggling to see a significant return on investment, so they contacted me for assistance.
The Challenge
Although their campaigns were driving clicks to their online shop, the traffic wasn’t converting into sales. Compounding the problem was their low monthly advertising budget of just $800, which made it difficult to scale effectively. The client contacted me to help optimize their campaigns and improve their overall sales performance.
The Solution
After analyzing their existing Google Ads Campaigns, I recommended a complete overhaul. My experience as a Google Ads specialist enabled me to explain that while a small budget is manageable, it would need to be adjusted as we optimized performance. I started by setting up new Google Shopping Campaigns to target customers more effectively and updated their Merchant Center listings to improve product visibility in search results.
Additionally, I monitored the performance of the new campaigns and continuously made data-driven adjustments to maximize their impact.
The Result
Following the launch of the new Shopping Campaigns and the optimized Merchant Center listings, they began to see a significant improvement in their Google Ads performance. The revamped strategy resulted in over 12 new sales per month, a drastic change from their previous efforts, which had yielded none. On top of that, the campaigns attracted over 400 new visitors to their online shop each month, increasing their brand visibility and driving more potential customers to their product pages.
The company was extremely satisfied with the results, as the new campaigns not only increased sales but also provided a roadmap for continued growth as their advertising budget scaled.
