I collaborated with this client to build a new Google Ads Search Campaign, providing a strong foundation for their online advertising efforts. Given that they had no experience with Google Ads, the focus was creating an account from scratch, aiming to increase visibility among local homeowners needing drywall and plaster repair services.
Patches in a Day is a well-established, family-owned drywall restoration company that has been serving San Francisco, CA, and surrounding areas since 1998. As a third-generation contractor, they have a reputation for excellence and a commitment to their community. With services covering sheetrock and ceiling repair to sheetrock texturing, Patches in a Day is trusted by homeowners looking for expert, reliable drywall solutions.
Despite their strong local reputation, the business had never run a Google Ads Campaign and recognized an opportunity to expand their reach online. They initially connected with a PPC agency, which, in turn, referred them to me for hands-on expertise in setting up and managing their first campaign. Their goal was to create a streamlined campaign to attract nearby homeowners searching for specialized drywall repair services.
The Challenge
The company faced the challenge of entering the online advertising space without prior experience. With no historical campaign data to reference, they needed a well-planned approach to Google Ads that would make an immediate impact without excessive trial and error. The goal was to attract local clients actively searching for their services. This required a targeted, professionally set-up campaign that would balance reach with budget efficiency.
The Solution
To meet the client’s objectives, I set up a new Google Ads account for them and granted them access to monitor the campaign’s progress and analytics. I designed a Search Campaign that focused on homeowners within the San Francisco area and surrounding counties, targeting specific keywords related to their services.
Ad copy emphasized the brand’s experience, local roots, and commitment to quality, resonating with community members needing reliable home restoration solutions. Additionally, I structured the campaign for optimal performance, tracking lead generation and improving bid strategies to ensure cost-effectiveness.
The Result
Following the launch, the campaign achieved excellent engagement and conversions, successfully connecting the company with homeowners who needed their specialized services. The campaign maintained a strong conversion rate of over 5%, bringing in valuable leads and helping the business establish an effective online presence. The success of this initial campaign laid the groundwork for sustained digital growth, allowing them to reach clients outside of traditional channels and expand their customer base in the local market.
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