The client wanted to establish a successful Google Ads presence to attract new clients for their services. Starting from scratch, we collaborated to set up a Google Ads account, and I launched an effective, optimized campaign.
Fireplace Transformations, a family-owned company with over 30 years of construction industry expertise, specializes in residential and commercial fireplace remodeling for clients in San Rafael, Santa Rosa, and Sebastopol. This licensed and insured company has expertise in framing, drywall, electrical work, plumbing, and tile.
The Challenge
With no prior experience in Google Ads, the company needed an expert to guide them through setting up a new account and campaign. This would allow them to reach a wider audience and convert more leads into clients for their specialized services. As the company is relatively new to digital advertising, they needed a strategy that was user-friendly, cost-effective, and tailored to attract homeowners and commercial clients interested in their services.
The primary goals were to generate inquiries and establish a steady client base through an ad campaign targeting relevant keywords and audience demographics. The challenge lay in creating a campaign that could reach their local community effectively, appealing to individuals who would value their years of experience and family-owned approach.
The Solution
I set up a Google Ads account from the ground up, taking steps to ensure that each part of the campaign was configured to attract the right audience. I carefully created targeted ad groups focusing on keywords that local homeowners and business owners would likely search when looking for their services. Each ad was tailored to show the company’s family-owned authenticity, decades of experience, and/or high-quality workmanship.
To maximize effectiveness, I used geo-targeting to ensure the ads reached potential clients specifically within the San Rafael, Santa Rosa, and Sebastopol areas. This strategy helped minimize irrelevant traffic and allowed the campaign budget to focus exclusively on the local audience most likely to need their services. To optimize conversions, I also tracked key actions, such as form submissions and calls from the ads, giving us valuable insights for refining the campaign over time.
The Result
The newly launched Google Ads Campaign has been highly successful in generating local interest and inquiries for the client. The campaign achieved a click-through rate (CTR) exceeding 10%, showing that the ads were engaging and reaching the intended audience effectively. Furthermore, the campaign consistently reached over 900 potential customers each month, significantly increasing brand visibility within the target locations.
With a steady stream of inquiries coming in each month, the business has successfully expanded their client base and strengthened their local presence through this Google Ads campaign. Their high-quality service and extensive experience are now being noticed by more homeowners and business owners than ever, helping them achieve their mission of delivering excellent services.
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