I worked with this client to set up an effective Google Ads strategy from scratch, creating a new Search Campaign to generate leads and grow their online visibility.
HG Flooring is a licensed, bonded, and insured flooring and carpet installation company serving the DMV area. With over 17 years of industry experience, the company provides top-quality installations with a commitment to clear communication before, during, and after service. Known for their professionalism and award-winning service, HG Flooring takes pride in delivering exceptional results to their clients.
While the business had a strong local reputation, they had yet to launch a Google Ads Campaign to expand their reach and attract more clients. To take their business to the next level, they wanted a Google Ads expert who could design and launch targeted campaigns aimed at driving high-quality traffic and generating new leads. I worked closely with their team to ensure the ad campaign aligned with their business goals, helping them leverage Google Ads to grow their customer base.
The Challenge
The business needed an effective way to increase their reach and generate leads but lacked any prior experience running Google Ads Campaigns. Despite their reputation and high-quality service, they were missing opportunities to attract potential customers actively searching for flooring and carpet installation services online. Recognizing the potential of Google Ads to reach new clients, they reached out to me to help create and launch a tailored Search Campaign that could drive measurable results.
The Solution
To address their goals, I created a new Google Search Campaign tailored to reach clients in the DMV area who were actively searching for professional flooring services. I focused on keywords related to flooring and carpet installation, emphasizing their years of experience, high standards of service, and excellent customer communication. The ad copy was designed to capture attention and encourage clicks by highlighting their licensed, insured status and strong local reputation. I also set up tracking to monitor key performance metrics, allowing us to optimize the campaign and ensure it was delivering quality leads.
The Result
The newly launched campaign quickly showed success, with a click-through rate (CTR) of over 10%, showing that the ads were effectively reaching and engaging their target audience. The campaign generated an impressive increase in leads, consistently reaching over 500 potential clients per month. The targeted approach and strong ad copy helped the business connect with prospective clients and expand their customer base, reinforcing their reputation in the DMV area and helping them secure more installations.
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