Car Detailing Google Ads Case Study

I worked with this client to discard their outdated Google Ads Campaigns and set up a new targeted Search Campaign to improve their online presence and increase conversions.

Detail World, based in Cincinnati, Ohio, has been the city’s go-to destination for automotive enhancements for over 15 years. Offering a range of services from window tinting and ceramic coatings to truck accessories and pro detailing, the company prides itself on being a one-stop shop for protection, styling, upfitting, and restoration. Locally owned and trusted by over 70,000 customers, Detail World is known for its professional service and expert installations. Despite their long-standing reputation, the company faced challenges when a new competitor entered the market. They needed a fresh strategy to remain competitive and profitable. With limited time to manage their Google Ads Campaigns, they turned to me for assistance in revamping their approach.

The Challenge

While they had been running Google Ads Campaigns, they found themselves struggling to keep up with increased competition from a prominent new player in the local market. The client was seeing a decline in profitability, and the campaigns were not delivering the desired results. Additionally, the business owner was too busy to manage the ads effectively, requiring a hands-on solution to streamline and improve their Google Ads performance.

The Solution

To address these issues, I first eliminated the old campaigns, which were no longer effective in the increasingly competitive environment. After consulting with the client to better understand their goals, I set up a new Search Campaign focused on targeting relevant keywords and driving high-quality traffic to the company’s website. This new campaign was tailored specifically to their core services, such as window tinting and pro detailing, ensuring that the ads reached potential customers actively searching for these offerings.

The Result

The newly implemented Search Campaign delivered impressive results. The click-through rate (CTR) increased by over 80%, bringing in more qualified leads. Additionally, the business saw a significant uptick in calls from potential customers, and there was a 20%+ increase in overall conversions. Thanks to these improvements, the company was able to remain competitive in their local market while also increasing profitability. The client was extremely pleased with the results, especially given their limited time to manage the campaigns themselves.