I worked with this client to overhaul their Google Ads strategy, creating a new Search Campaign that drastically improved their reach and performance.
Okefeild Acres, based near Springfield, Missouri, specializes in raising Toy, Mini, Medium, and Standard English Teddybear Goldendoodle puppies. With a focus on nurturing healthy bloodlines and producing excellent family companions, they provide families across the United States with high-quality puppies. They offer both in-person pick-up and nationwide delivery to ensure that their customers can bring home a new furry family member, no matter their location.
Despite their strong reputation for producing exceptional puppies, they struggled to get effective results from their Google Ads Campaigns. After running multiple campaigns with little success, they started looking for a search marketing specialist to improve their campaign performance and help reach a wider audience.
The Challenge
The client had been running Google Ads Campaigns for some time but saw limited results, despite their efforts. They found it difficult to manage the ads themselves due to time constraints and were not achieving the desired level of engagement or conversions. The challenge was to redesign their Google Ads strategy to maximize their reach and effectiveness while ensuring they could maintain their focus on running the core business without having to manage the campaigns directly.
The Solution
To help them, I developed a new Search Campaign, focusing on optimizing the ads and keywords to attract the right audience. I recommended implementing an automated bid strategy to improve cost efficiency, allowing the campaign to adjust bids dynamically for the best results. The new ads were tailored to highlight what makes them unique, such as their focus on limited litters, healthy bloodlines, and nationwide delivery options.
Keywords were refined to ensure they targeted potential puppy buyers who were actively searching for specific breeds like Goldendoodles, as well as those looking for reputable breeders offering healthy and well-nurtured puppies.
The Result
The new Search Campaign brought exceptional results. The click-through rate (CTR) increased by an incredible 900%, significantly improving the campaign’s ability to engage potential customers. The campaign also reached over 20,000 new people, greatly expanding their visibility to potential buyers.
Moreover, the new campaign effectively reduced invalid clicks by over 60%, ensuring the client’s ad budget was used more efficiently by targeting genuine leads.
With this improved Google Ads strategy, the client now enjoys far greater reach and performance from their marketing efforts, allowing them to focus on what they do best.
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CTR Increase
New People Reached
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