I worked with this client to set up new Google Ads Campaigns, improving ad performance while reducing costs.
Summit Door, based in Easton, Pennsylvania, has been providing top-notch garage door services to homeowners and businesses across the Lehigh Valley and surrounding areas since 1998. Known for their commitment to customer satisfaction and community involvement, they offer high-quality products and services, specializing in garage door installations, repairs, and maintenance. They have also built a reputation by supporting local charities, emergency responders, and schools.
Even with a strong reputation, Summit Door was struggling with their Google Ads Campaigns, which were becoming more expensive while delivering unsatisfactory results. In search of a cost-effective strategy to improve their ad performance, they wanted help from a Google Ads specialist.
The Challenge
Like many businesses in competitive industries, they were seeing decreasing returns from their existing Google Ads Campaigns. They found themselves spending more on ads while receiving fewer quality leads, and the campaigns were no longer generating the desired level of engagement. The company needed an affordable, effective strategy to improve their campaigns and lead quality while reducing ad costs.
The Solution
After assessing their old campaigns, I set up three new Google Ads Campaigns. Each campaign targeted different geographic locations in their service area. I also created new ads and refined the keywords to better align with potential customers searching for garage door services. The campaigns were structured to ensure that their ads would be seen by people actively looking for garage door installations, repairs, and maintenance in their service areas.
The strategy was designed not only to increase engagement but also to improve the quality of leads, ensuring that the business would connect with more serious and qualified prospects.
The Result
The new Google Ads Campaigns delivered significant improvements. Although the overall number of leads decreased, the quality of those leads improved substantially, leading to better conversions and customer engagement. The interaction rate rose by 200%, indicating that the ads were attracting a more engaged audience.
Additionally, the new campaigns brought a 30% reduction in cost per click, making the ads far more cost-effective while ensuring a higher return on investment.
Due to these optimizations, the company now enjoys higher-quality leads, more meaningful customer interactions, and improved cost efficiency, helping them continue to grow their business while maintaining their commitment to serving their community.
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Interaction Rate Increase
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