I worked with this client to audit their existing Google Ads Campaigns and provide strategies to improve their already successful advertising efforts. The goal was to further optimize their campaigns to drive more visibility and conversions.
Inflatable Gurus, located in San Diego, California, is a leading manufacturer of custom inflatable marketing products. With over 15 years of experience, they have established themselves as one of the largest and most reputable inflatable design companies in the U.S. Their goal is to help businesses grow through high-quality, innovative inflatable advertising solutions for brands across a variety of industries, including corporations, government agencies, sports teams, and schools.
While the client’s existing campaigns were performing well, they wanted to explore how they could further improve their reach and drive more engagement through Google Ads. That’s when they decided to bring in a Google Ads expert to audit their campaigns and provide actionable insights.
The Challenge
Although the client had Google Ads campaigns running successfully, they wanted to see better results. They were looking for ways to enhance their campaigns and drive even more visibility and conversions. An expert audit and new campaign ideas were required to push their performance to the next level.
The Solution
After reviewing their existing campaigns, I performed an in-depth audit and provided a set of recommendations to optimize their Google Ads. These included adjustments to keyword targeting, ad copy refinement, and bid strategy improvements. Once the recommendations were implemented, they saw a significant increase in performance. They later hired me to set up and test new campaigns, further driving the effectiveness of their digital strategy.
The Result
Following the implementation of my recommended optimizations and new campaigns, we were pleased to see a significant improvement in the effectiveness of the client’s Google Ads strategy. The campaigns experienced a substantial boost in visibility, as well as increased user engagement and conversions.
The results were remarkable: over 90,000 impressions were generated, while the click-through rate (CTR) exceeded 10%, showing a notable increase in ad performance. Additionally, sales surged, resulting in over 50 sales per month. These impressive results left the client extremely satisfied with the outcomes.
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