I worked with this client to replace their poorly performing Google Ads Campaigns with more effective ones that delivered quick results.
Stacy’s Massage and Spa (SMAS) helps clients live better through top-quality spa treatments and massage therapy. With a focus on each individual’s well-being, the team, led by founder Stacy, a licensed Esthetician and Massage Therapist, provides expert care tailored to each client’s needs. Located in Pennsylvania, SMAS offers a range of services, from skin care to therapeutic massage, ensuring clients leave feeling rejuvenated.
Despite their expertise, the business was not seeing the results they hoped for with their existing Google Ads Campaigns. They were working with a PPC agency, but communication was slow, and the campaigns were underperforming.
The Challenge
The business had invested in Google Ads to reach new clients, but their partnership with a PPC agency was not producing the desired outcomes. The campaigns were not driving enough engagement, and the lack of responsiveness from the agency slowed progress. They needed more effective campaigns and faster communication to get the results that would help grow the business.
The Solution
After analyzing the situation, we decided to build two new Google Ads Campaigns from scratch, focusing on the most relevant services: massage spa treatments and Brazilian wax. These campaigns were designed to target potential clients searching for specific services in the local area, using tailored keywords and optimized ad copy.
The Result
The newly created campaigns produced quick and impressive results. The click-through rate (CTR) increased by over 100%, showing a significant improvement in engagement. Even more remarkable was the conversion rate, which saw an increase of over 800%. Additionally, the ads got over 20,000 views, providing them with much-needed visibility and helping to attract new clients quickly.
By addressing the performance issues and creating highly targeted campaigns, I was able to achieve the success they had been seeking, driving more traffic to their business and boosting conversions.
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CTR Increase
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