Note Writing Google Ads Case Study

I worked with this client to restructure their Google Ads strategy, setting up a new targeted Search Campaign that significantly improved performance and reduced costs.

Note Designer, founded in 2013, is a Canada-based company offering therapy note-writing software designed by experienced clinicians. They provide an efficient, AI-powered solution that helps therapists manage therapy notes, treatment plans, intake reports, and more. Over 10,000 therapists trust Note Designer to simplify their documentation process, making it a leader in the industry for therapy note-writing software.

Although their previous Google Ads Campaigns were performing adequately, the company wanted to scale up to achieve more ambitious goals. To do this, they needed the expertise of a Google Ads specialist with industry experience to help them improve their conversion rate while minimizing costs.

The Challenge

While the company’s previous Google Ads campaigns had yielded reasonable results, they were not performing well enough to meet their higher growth targets. They wanted to optimize their campaigns to increase conversions, lower their cost per click, and improve overall campaign efficiency. The client needed a specialist familiar with both Google Ads and the unique needs of therapy professionals.

The Solution

To address the client’s needs, I revamped their Google Ads strategy by setting up a new Search Campaign. This included creating fresh ads, refining keywords, organizing ad groups, and implementing a new bid strategy designed to maximize cost efficiency and drive targeted traffic.

The focus was on reaching therapists and clinicians searching for specific therapy note-writing solutions, leveraging highly relevant keywords such as treatment plans and AI-powered note software. The new campaign was optimized to ensure that the ads were visible to the right audience while keeping costs under control.

The Result

The new Google Ads Search Campaign produced outstanding results for the client. The cost per conversion decreased by over 200%, allowing the company to achieve far more conversions within their budget. Additionally, the click-through rate (CTR) increased by an impressive 420%, driving much higher engagement with the ads.

Furthermore, the cost per click (CPC) dropped by more than 80%, making the campaign significantly more cost-effective. With these optimizations, the client saw their highest conversion rate to date, positioning them well to meet their growth goals and maintain their leadership in the therapy note-writing software market.

With these improvements, the company now enjoys a highly optimized Google Ads Campaign, allowing them to connect more effectively with therapists and grow their user base while keeping costs low.