Summer Camps Google Ads Case Study

I worked with this client to set up their Google Ads account from scratch and created a targeted Search Campaign to increase summer camp inquiries and bookings.

Jordan Kent Skill Camps, based in Arizona, provides a unique and dynamic youth sports camp experience aimed at helping kids live their healthiest and happiest lives. With a mission to create a positive, inclusive, and fun environment, these camps offer training in various sports, including football, baseball, basketball, soccer, and speed/agility training. Campers not only receive quality sports training but also engage in life skills development and nutrition education, making the camps a well-rounded experience for children aged 6-12.

Despite their strong offerings, the business faced challenges in increasing bookings for their summer camps. As a small business with limited experience in Google Ads, they needed expert assistance to launch a campaign that would effectively promote their camps and increase visibility to parents and guardians searching for youth summer activities.

The Challenge

Jordan Kent Skill Camps, like many small businesses, struggled with a lack of experience in Google Ads, which made it difficult for them to run effective campaigns on their own. Their goal was to boost summer camp bookings, but without a proper Google Ads setup or a targeted strategy, they were not seeing the level of interest they hoped for. The challenge was to help them build a Google Ads strategy from the ground up that would drive traffic, increase inquiries, and ultimately convert those inquiries into camp bookings.

The Solution

To help the client, I started by setting up a brand-new Google Ads account and developing a targeted Search Campaign. After carefully assessing their goals and target audience, I structured the campaign to focus on parents and guardians actively searching for summer camp opportunities for kids aged 6-12.

The campaign highlighted the unique aspects of the camps, including sports training, life skill development, and nutrition education, as well as the fun and inclusive atmosphere. Keywords were carefully selected to reach a wide range of interested parents, and the ad copy emphasized the affordability, excitement, and learning opportunities that the camps offer. The bidding strategy was optimized to keep the ads cost-effective while ensuring high visibility in relevant searches.

The Result

The new Google Ads Search Campaign was a great success. Over 900 new inquiries were generated as a direct result of the campaign, leading to a substantial increase in interest for the camps. The conversion rate saw an impressive increase of over 120%, meaning more inquiries turned into actual bookings. Additionally, the campaign achieved a high click-through rate (CTR) of nearly 10%, showing strong engagement with the ads.

With this successful Google Ads strategy, the business significantly increased its summer camp bookings, allowing it to continue providing an exceptional experience for kids across Arizona. The client was thrilled with the results and excited to see their camps filled with eager, excited participants.