I worked with this client to address the rising costs and unsatisfactory results of their existing Google Search Campaigns. I then set up a new targeted Search Campaign to improve performance and achieve the brand’s marketing goals.
Nashville Vans, based in Franklin, Tennessee, offers a hassle-free van rental experience that stands out from traditional rental companies. Catering to a variety of customers, the brand ensures a smooth and enjoyable process by providing unlimited miles, after-hours pick-up and drop-off, free on-site parking, and transparent pricing with no hidden fees. Their mission is to make van rentals easy and stress-free while offering services across Franklin and surrounding areas.
Despite their focus on customer satisfaction, the company was struggling to maintain the effectiveness of their Google Ads Campaigns. With increasing competition in the van rental industry, their existing campaigns were becoming more expensive while delivering unsatisfactory results. They needed a solution to reverse this trend and increase both traffic and conversions through Google Search.
The Challenge
Although the company had been running Google Ads Campaigns for some time, they were facing rising costs and lower performance. The competitive nature of the van rental industry was making it harder to achieve the desired results, and their campaigns were no longer delivering the return on investment they needed. With competitors competing for the same keywords and audiences, the client required a fresh approach to optimize their ad spend while increasing conversions.
The Solution
After identifying the core issues with the client’s existing campaigns, I worked closely with them to set clear objectives. My first step was to develop a new, highly-targeted Search Campaign focused specifically on Google Search traffic. This included selecting relevant keywords that were aligned with the client’s business goals and catered to potential customers searching for van rentals.
By focusing on keywords that were more likely to drive qualified leads, I was able to reduce wasteful spending on irrelevant traffic. Additionally, I implemented a precise bidding strategy to optimize costs while maintaining high visibility in search results.
The Result
The new Search Campaign delivered remarkable results for the client. The click-through rate (CTR) reached an impressive 26%, significantly higher than what they had experienced with their previous campaigns. This increase in engagement translated directly into conversions, with the campaign achieving a high conversion rate of 14%.
By targeting the right audience and improving the efficiency of their ad spend, I was able to significantly improve the overall performance of their Google Ads, making it both more cost-effective and impactful.
Thanks to these improvements, the client saw a substantial turnaround in their Google Ads strategy, allowing them to remain competitive in a challenging market while continuing to provide their exceptional van rental services to a growing customer base.
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