I worked with this client to address gaps in their local advertising strategy by implementing a brand-new Google Search Campaign. Their previous setup was minimal, and they needed a more focused approach to increase visibility and generate leads in their area.
Salon 1901 is a well-known, award-winning hair salon located in Alpharetta, Georgia, recognized as the best salon in the area in 2018. The salon offers a range of high-quality services, including hair coloring, cutting, and specialized treatments, using top-of-the-line products. Founded by European-trained hair stylist Mihaela Savoiu, known as Miha, Salon 1901 has built a reputation for excellence by delivering personalized beauty experiences to each client.
While the salon enjoyed steady local recognition, they aimed to attract new clients by expanding their reach with Google Ads. However, limited experience with campaign setup and management posed challenges, and their current ads weren’t generating the engagement they needed. So, the business wanted my expertise as a Google Ads specialist to create an affordable yet effective campaign targeting local customers who were actively searching for premium hair salon services in Alpharetta.
The Challenge
The business needed a streamlined, cost-effective way to promote their services to local clients and maintain high visibility in a competitive market. Without a well-optimized Google Ads Campaign, they struggled to reach potential clients at the right stage in their search for hair services. In addition, they required targeted ad copy and a structured account that would align with their budget and objectives, attracting clients interested in their specialty services.
The Solution
After conducting an in-depth analysis of the salon’s goals and target audience, I developed a new Google Search Campaign tailored to engage local clients searching for high-end hair services. This campaign included precise targeting to focus on audiences in Alpharetta and nearby areas, along with ad copies that highlighted their unique offerings and award-winning reputation. I also implemented relevant keywords and ensured the campaign was optimized for lead generation and budget efficiency.
The Result
Following the launch of the new campaign, the business saw an impressive increase in client interest. The ads reached over 3,000 potential clients, establishing a much-needed online presence within their local market. Conversion rates climbed by over 200%, bringing in a steady flow of appointments and new clientele. This success proved the impact of a strategically designed ad campaign and reinforced their reputation as a top choice for beauty services in Alpharetta.
Potential Clients Reached
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