I started working with this client by evaluating their existing Google Ads approach, which was limited to basic Smart Campaigns. While these campaigns offered some initial traction, they restricted the level of control needed to reach specific audience segments. Recognizing the untapped potential in their ads, I proposed a more targeted approach to optimize results.
Pleasant Vine Home Care provides personalized, non-medical home care services. Driven by a mission to help individuals live with dignity and independence, they offer a compassionate alternative for clients who prefer staying in their own homes. Their team is committed to maintaining the comfort and safety of clients of all ages, providing services that prioritize reliability, compassion, and courtesy. Beyond caring for their clients, the company supports family members through education, advocacy, and emotional assistance, offering them peace of mind.
The client’s primary challenge was running Smart Campaigns that, while accessible, lacked the control necessary to reach specific groups who needed home care services. As the organization’s reach was primarily limited to people searching for general home care, they couldn’t fully connect with targeted local audiences who might benefit from their specialized services. This challenge ultimately led the client to reach out for Google Ads expertise to help them better structure and manage a campaign that would improve their reach, conversion rates, and relevance.
The Challenge
While the company already had a foundational Google Ads setup, their use of Smart Campaigns limited their potential to reach the right audiences effectively. The automated nature of Smart Campaigns restricted control over specific targeting and bidding strategies, which are crucial for a niche service like home care. This left the client unable to connect with the individuals and families they could best serve. To move beyond these limitations, the client wanted an expert to guide them in creating a more robust, results-driven Google Ads Campaign.
The Solution
To address their needs, I recommended setting up a new Search Campaign, providing the flexibility and precision necessary to engage specific, high-value audiences. This approach allowed us to implement more refined targeting parameters and better align ad placements with the search intent of potential clients. By customizing keyword selections, adjusting bidding strategies, and creating compelling ad copy that highlighted their compassionate and dignified care approach, I aimed to increase engagement and conversions for their services.
The Result
With the new Search Campaign in place, they saw substantial improvements in ad performance. Conversion rates rose by over 300%, showing a considerable increase in engagement and client inquiries. The campaign also reached more than 1,000 new individuals in their target area, greatly extending their visibility among prospective clients and families looking for reliable, empathetic home care options. The strategic changes led to higher-quality leads, improving the effectiveness of their advertising efforts and strengthening their presence in the market.
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