To kickstart a successful Google Ads strategy for the client, I first assessed the unique needs of this micro business specializing in graphic recording, illustration services, and meeting facilitation. The business owner, Kate, needed expert help to set up and manage a Google Ads Campaign that could effectively reach the company’s target audience and generate meaningful results.
Codesigned Collaborative specializes in graphic recording, illustration services, and meeting facilitation. With a strong reputation for producing impactful visuals for a range of industries, Kate and her team are dedicated to capturing key moments and ideas in live illustrations.
While Codesigned Collaborative had a strong reputation, the business faced a fundamental challenge. The team’s limited Google Ads experience prevented them from achieving effective reach and conversions through their previous campaigns. As a small business, they had limited resources for trial and error, so Kate decided to seek the help of a Google Ads specialist to create and manage a campaign that could drive targeted results efficiently.
The Challenge
The client encountered the typical challenges of a micro business: limited time and resources for running a DIY Google Ads Campaign. Their previous efforts had not delivered the desired results, prompting Kate to seek professional assistance to reach new clients and promote their specialized services effectively. The goal was clear: attract a targeted audience with a campaign that could generate high-quality leads while efficiently using the budget.
The Solution
After reviewing the business’s objectives and services, I created a tailored Google Ads Search Campaign. The strategy centered on highly relevant keywords for graphic recording and illustration services, with a focus on attracting business clients across industries who needed their expertise. By creating targeted ad copy and optimizing the budget, I designed the campaign to maximize reach and engagement from the start.
The Result
The campaign’s results quickly showed the effectiveness of a specialized approach. Within a short period, over 500 potential clients were reached, with a substantial 10% click-through rate (CTR). These metrics reflected strong interest and targeted engagement, positioning them as a go-to provider of graphic recording and illustration services.
Potential Clients Reached
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