I collaborated with this client to establish a targeted Google Ads Campaign to reach a broader audience, generate traffic, and optimize ad spend for high returns. Since the client was unfamiliar with Google Ads, I developed an ad strategy that would effectively position their services, increase visibility, and drive inquiries.
Isabella Stephens Interiors, based in Portland, Washington, is a premier interior design firm known for creating stunning and unique living spaces. Isabella offers a wide range of design services, including home renovations, new construction, and furniture and decor selection.
The Challenge
Despite the success they have been achieving through their design services, their marketing knowledge, particularly for Google Ads, was minimal. While their website was receiving some organic traffic, it was not sufficient to meet their growth objectives. The firm needed to broaden their online presence and capture more relevant leads in the competitive interior design market. A Search Campaign targeting clients interested in renovations, new construction, and decor services was critical for maximizing their reach, but the lack of experience and the competitive nature of their industry presented a unique set of challenges. Therefore, they turned to me for guidance on launching a structured and cost-effective Google Ads strategy.
The Solution
I began by creating a tailored Google Ads Search Campaign to increase targeted traffic and drive high-quality leads. I structured ad groups around each of their core services to ensure the ads were relevant to their prospective clients’ specific needs. By carefully researching and selecting keywords most relevant to high-intent searches, I ensured that their ads would appear to individuals actively looking for interior design services in their region. I also set up conversion tracking to monitor performance.
The Result
The Search Campaign proved highly successful, reaching over 500 new clients. Notably, the campaign achieved a low cost-per-click (CPC) of $1, which is remarkable in the competitive field of interior design. Additionally, the click-through rate (CTR) remained consistently above 5%, showing that the ads were reaching the right audience and getting genuine interest. This high level of engagement resulted in increased visibility for them and a steady stream of inquiries.
New Clients Reached
CPC in the Competitive Sector
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