This client needed help launching targeted campaigns to drive higher-quality leads to their Miami-based studio and on-site services. I worked with them to create a strategic Google Ads Campaign to increase visibility, attract more potential customers, and generate higher conversions.
Corporate Headshots Miami specializes in headshots for individuals and groups, either at client offices or their Miami studio. With over a decade of experience serving top businesses, the studio is well-regarded for its professionalism and quality. However, despite their strong reputation, they lacked the time and expertise to effectively manage their Google Ads Campaigns, which is why they wanted my help.
The Challenge
Like many photographers, the client had limited experience with running Google Ads Campaigns, which led to an underwhelming performance in driving high-quality leads. They were looking to generate more leads for their headshot services, both in-studio and on-location, but their campaigns were not delivering the desired results. The challenge was to create targeted ads that could attract the right audience, such as entrepreneurs, professionals, and companies looking for corporate headshots, while improving the overall performance of their Google Ads Campaigns.
The Solution
I worked with the client to develop a new, highly-targeted Search Campaign. I organized multiple ad groups based on keyword themes related to their services, such as “corporate headshots Miami” and “professional LinkedIn headshots.” Each ad group was structured to improve the campaign’s relevance and quality scores. By using this approach, I ensured that the ads were shown to the right audience at the right time.
The Result
The new targeted campaign delivered solid results. The click-through rate (CTR) exceeded 10%, indicating that the ads were highly engaging for their target audience. Additionally, the conversion rate increased by 41%, showing a significant improvement in turning website visitors into paying customers. The client was thrilled with the results and saw a noticeable increase in the number of inquiries and bookings for their services.
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