I worked with this client to set up a new Google Search campaign after they had no prior experience with online advertising. They needed help establishing their online presence to reach the local audience.
Pressure Washer OIB and Home Cleaning specialize in both residential and commercial cleaning services, offering pressure washing, house cleaning, and deck/fence cleaning. With a family-run operation, CJ leads the washing division, while Rossana manages the home cleaning services. They reached out to me for assistance in setting up their first Google Ads Campaign to generate leads without incurring the high costs associated with traditional marketing agencies.
The Challenge
The company wanted to expand their business by targeting local customers through Google Ads, but they had no experience with online advertising. Their primary challenge was to generate quality leads for their services while keeping their advertising budget under control. With limited resources, they needed a cost-effective solution to compete against larger competitors offering similar services. Additionally, they were looking for a freelance Google Ads expert rather than an expensive marketing agency to help them launch their campaign.
Without an existing online strategy, they needed guidance in setting up campaigns, targeting the right keywords, and optimizing ad spend to attract new customers in the Washington area. The challenge was to ensure that their campaign would be both affordable and effective in bringing them the visibility they needed.
The Solution
I worked closely with them to understand their business goals and identify the most effective way to reach their target audience. Within five days, I set up a new Google Search Campaign specifically tailored to target local customers searching for pressure washing and home cleaning services.
The campaign was designed around highly relevant keywords, ensuring that the ads would appear in front of potential customers actively searching for their services. Multiple ad groups were created, each focusing on a different aspect of the business, to maximize the relevance and quality score of the ads.
The Result
After launching the new Google Ads Search Campaign, the results were quickly visible. The campaign successfully reached over 1,500 potential customers, driving significant traffic to their website and increasing brand awareness in the local area. The 5%+ click-through rate (CTR) indicated strong engagement with the ads. Additionally, new customers signed up for both pressure washing and home cleaning services, showing a positive impact on lead generation.
The campaign’s success demonstrated that a well-structured and localized Google Ads strategy could generate high-quality leads for a small business while staying within budget. The company was thrilled with the results and continues to use Google Ads to maintain a steady stream of new customers, significantly improving their online presence and growth potential.
People Reached
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