I worked with this client to audit their existing Google Ads Campaign and identify areas for improvement. After analyzing the results, I developed a new campaign that was tested against the existing one to improve performance and deliver better results for the business.
Sunrise RE Solutions is a real estate company based in Canada that specializes in property wholesaling. Over the past decade, they have helped homeowners sell their properties quickly and with minimal hassle, offering tailored solutions to fit each client’s unique situation. With a focus on treating clients with respect and offering personalized service, the company helps homeowners navigate difficult real estate decisions with confidence.
The company had been running a successful campaign for some time but wanted to see if they could perform better and get more conversions.
The Challenge
Although they have been running a successful Google Ads Campaign, they felt there was room for improvement and wanted to explore whether their campaigns could perform even better. With a goal to increase conversions and further refine their audience targeting, the company needed the assistance of a Google Ads expert to conduct an audit of their existing campaign and explore new opportunities for optimization. The challenge was to determine if their current strategy was truly the best possible approach or if there were untapped growth opportunities.
The Solution
After conducting a thorough Google Ads audit, I identified several areas where the existing campaign could be improved. My analysis revealed opportunities to increase the efficiency of the ad spend, refine targeting, and better align the ad copy with the needs of prospective sellers. Based on these findings, I suggested that they set up a new campaign to test against their current one.
The new campaign was structured to target high-intent keywords more precisely, while also introducing a refined bidding strategy to maximize budget allocation. By running both the original and the new campaign simultaneously, I was able to compare the performance metrics side by side and identify which approach was more effective in driving conversions.
The Result
The results of the new campaign were impressive. They saw a significant improvement in key performance metrics. The conversion rate increased to 22%, meaning that a higher percentage of clicks resulted in actionable leads. The click-through rate (CTR) also improved by an impressive 90%, showing a better alignment between the ads and the search intent of potential sellers.
With these optimizations in place, they were able to maximize their Google Ads investment, attract more qualified leads, and continue offering their clients a seamless and supportive selling experience.
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Conversion Rate Increase
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