I started working with this client by assessing their Google Ads Campaigns, which had previously been paused due to unsatisfactory performance. The client’s goal was to increase local visibility and reach potential customers in Philadelphia and surrounding areas. Recognizing their limited experience with Google Ads, I recommended a complete revamp of their Search Campaign structure.
Roadside Xpress is a reputable roadside assistance provider in Philadelphia, known for fast, transparent, and customer-centered service. The company is committed to swift service and fair pricing to get customers back on the road with minimal hassle.
The client’s primary challenge was twofold. They are a busy roadside assistance provider that does not have the time to manage Google Ads Campaigns and lacked the experience to run these effectively. With no in-house resources dedicated to Google Ads, they had previously attempted campaigns but saw disappointing results. Seeking an efficient and cost-effective solution, they reached out to a Google Ads specialist to maximize the return on their investment and drive measurable results.
The Challenge
The company needed a well-optimized Google Ads Campaign that could deliver tangible outcomes without consuming valuable time. With little experience managing digital ads, they had initially relied on basic campaign structures that failed to provide the reach or conversions they desired. In a competitive local industry like roadside assistance, attracting the right customers requires precisely targeted ads and strategic bidding. The lack of experience in these areas prompted them to look for external expertise to get the most out of their Google Ads spend.
The Solution
To address their needs, I recommended a new Google Ads Search Campaign specifically designed to target potential customers in Philadelphia and nearby regions. By carefully selecting keywords relevant to common roadside services, the campaign could capture the search intent of local drivers in need of immediate help. Additionally, I ensured the campaign highlighted their unique value proposition (fair pricing and quick response times) to set them apart from competitors. Regular adjustments to the bidding strategy and ad copy further refined the campaign to maintain relevance and effectiveness in reaching local audiences.
The Result
The new Google Ads Search Campaign achieved great success, with the click-through rate (CTR) reaching 10%, showing that the ads resonated well with the target audience. The campaign also expanded their reach, reaching over 400 new potential customers and generating higher-quality leads in the local market. With clear results and consistent performance improvements, the company could focus on what they do best, while their Google Ads continued to drive a steady flow of new business.
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