I started working with this client by thoroughly analyzing their existing Google Ads account. Despite previous efforts, their campaigns had become ineffective, failing to bring in meaningful results. The client reached out to me, looking for expert assistance to revitalize their Google Ads and drive more conversions for their services.
West Coast Sleep Consulting offers sleep consulting and mental health support to parents and young children across Canada. Their services cover prenatal and newborn guidance, helping expectant and new parents prepare for the arrival of their little ones with confidence and practical strategies for healthy sleep habits. For parents of older infants, toddlers, and children, they focus on creating independent sleep routines. To further support families, they offer personalized in-home or text support.
The primary challenge for the company was that their existing Google Ads Campaigns had stopped working. With minimal interaction rates and conversions, their account required a detailed clean-up and a structured maintenance plan to restore ad performance. The client also lacked in-house expertise to handle the intricacies of Google Ads management, leading them to look for specialized support. In addition to optimizing the account, I needed to create a new campaign strategy to target parents searching for sleep consulting services, increasing the chances of conversions and driving results.
The Challenge
Their campaigns had stopped generating the desired engagement and conversions, leaving their Google Ads account underutilized. The client had no dedicated resources to manage and optimize their campaigns. To improve performance, they needed a thorough account overhaul and expert approach to campaign structure and ongoing maintenance to consistently attract high-quality leads and grow their client base.
The Solution
After identifying the inefficiencies in the client’s current account, I set up a brand-new campaign designed to reach parents actively searching for sleep consulting services. Using targeted keywords and ad copy that spoke directly to parents’ needs, I aimed to connect with individuals looking for help with prenatal and newborn sleep, as well as with families struggling with infant and toddler sleep issues. In addition, I ensured that the campaign highlighted the company’s in-home and personalized support options, setting them apart from competitors. Regular maintenance and adjustments aligned the campaign with their business goals, delivering optimal results.
The Result
Following the account cleanup and new campaign setup, the client saw a significant increase in engagement. The interaction rate reached an impressive 15%, showing the ads’ appeal and relevance to the target audience. More importantly, the conversion rate for total conversions reached an outstanding 41%, clearly showing that the campaigns were successfully attracting high-quality leads. These results marked a turning point for the company, with their Google Ads consistently bringing in clients ready to invest in sleep solutions for themselves and their children.
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